Email marketing is an effective tool for oil and gas companies to market themselves and create compelling content for their target audience. As oil and gas is a large industry in the Houston area, staying up to date with the industry news is essential. Springwood Marketing specializes in oil and gas industry marketing to assist companies in elevating their brand. Our professionals understand the nuances of the industry, which allows us to create relevant and engaging content for clients, which includes creating optimized email marketing campaigns.
Providing Value in Newsletters
Incorporating newsletters into marketing plans is an effective way to ensure stakeholders in the oil and gas industry are up-to-date with what’s happening in a company. Providing clients, investors, and others in the industry with valuable company or industry news builds trust and enables a company to be top of mind for clients.
Additionally, industry news is valuable information that is likely to improve open rates. Oil and gas companies have the opportunity to become an information source for many clients, not only with their company news, but with news of the industry as a whole as well. Providing clients with an insider’s perspective of a company and the industry is a unique opportunity to utilize in marketing.
Customized Emails
Customizing emails to potential clients is another useful tactic to build credibility with a target audience. Even when sending an automated email that gives an intro to the company, adding some form of customization such as “Dear (Client’s Name)” can improve open rates and makes clients more likely to engage with content in the email.
Segmenting emails is also a useful strategy to reach a target audience. Sending separate emails based on a recipient’s role in a company or the region they’re in produces more customized marketing and raises the likelihood that they will engage with the content in an email.
Utilize the Power of Storytelling
Oil and gas is a vast industry, so differentiating a company is important to connecting with clients. To craft compelling narratives, focus on key elements such as the company’s history, mission, and vision. Consumers often want authenticity in advertising, so providing them with a company background and an authentic story will likely make them feel more connected to the company as a whole.
Case studies are also an effective storytelling tool for oil and gas companies to utilize in their marketing campaigns. Showcasing success stories of large sales or a problem that was fixed for a company’s large client is efficient at enhancing credibility to a target audience. Telling these success stories demonstrates the authenticity that many consumers want to hear, making it more likely that they will engage with this content and want to work with the company.
Springwood Marketing offers recurring email marketing packages to optimize newsletters to your company’s client base. Our professionals will work with you to determine the optimal content and time to send email marketing efforts to clients.. Contact us today to learn more about how Springwood can elevate your email marketing campaigns by scheduling a no-obligation consultation.
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