With quarter four coming to a close, end-of-year analytics reviews are an integral part of planning for the first quarter of 2025. Reviewing a business’ analytics throughout 2024 is an important step to acknowledging what strategies worked and what strategies may not have worked as well. Read on to learn more about end-of-year analytics reviews and the analytics report services that Springwood Marketing offers.

What is an End-of-Year Analytics Review?
Most businesses are taking a look at their financial numbers as this year is coming to a close to assess their revenue, customer retention, and many other factors. An end-of-year analytics review factors into this overall period of reporting. This review includes aspects such as organic social media growth, performance of paid ads, and your business’ position in search engine results pages.
What to Measure in an End-of-Year Analytics Review
- Website Performance
Websites are an important aspect of the overall success of a business. Especially for businesses that operate an e-commerce website, measuring overall traffic, conversions, and the most-visited pages on a site allows for a more accurate understanding of their target audience. If site visitors are not spending much time on a business’ website or abandoning their carts at a higher rate, businesses can identify what may be a contributing factor to this in their analytics reviews. Upon identifying a possible cause, they can then pivot and change what may be making site visitors hesitant to buy from them.
- Paid Advertising Campaigns
Reviewing the performance of paid advertising campaigns is an essential part of any end-of-year analytics review because it helps determine whether a company should be spending more or less on advertising and if they’re targeting the right audience. By looking at the performance of paid ad campaigns over the entire year, a company can identify which campaigns brought the most engagement and which did not resonate with their target audience as well. Assessing these factors allows companies to change their strategy to suit their target audience better as they move into the new year.
Springwood Marketing’s professionals are skilled in all aspects of paid advertising campaigns including graphic design, copywriting, and campaign management. Learn more about our advertising services on our digital advertising services page.

- Organic Reach
While measuring the effectiveness of paid advertising is important, assessing the organic reach of a company is essential. This is accomplished by measuring the number of impressions, level of engagement, and number of new followers an organization accrued throughout the year. Identifying which social media posts performed better than most helps determine what resonates with a company’s target audience.
Why are End-of-Year Analytics Reviews Helpful?
Regularly reviewing analytics throughout the year is important to the overall success of marketing tactics, but viewing the year as a whole is especially helpful in determining marketing strategies for the next year. Identifying patterns and trends in what performed well is a first step in planning campaigns for the first quarter of 2025. If organic content didn’t perform very well, consider investing in content marketing to upgrade the quality of organic content. Additionally, if website traffic is growing at a steady rate, investing in paid advertising may be beneficial to continue this rate of growth.
Springwood Marketing’s Analytics Review Services
Springwood Marketing offers monthly analytics report services that display your company’s demographics, follower growth, and rate of engagement. We also provide consulting services that suit your business’ needs. Interested in upgrading your online presence? Contact us for a no-obligation consultation to learn more about Springwood Marketing’s services and how we can benefit your business.
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