With the popularity of AI as a search engine, searching for information online is changing. Many businesses are now considering new methods to appear more frequently in AI search results. As marketers, our job is to stay on top of these trends and assist our clients by making their companies visible in their preferred avenues. Interested in learning more about AI search results and a few of the methods that AI uses to crawl your site?
What is AI Search?
For close to three decades, Google has been the primary source for many consumers when it comes to finding information on the internet. AI search is changing the way that users search for information. AI search uses artificial intelligence to craft an answer to a user’s question. Oftentimes, it will cite its sources and link directly to the webpage where it got its information from, but how does this work?
Create Original, Accurate Content
AI is very literal in the way that it answers questions, so creating accurate and specific information for users’ queries on your website is a great first step in making your information more searchable for AI search results. Publishing information related to specific, unique questions that your customers may be asking is particularly important and useful for AI to crawl your website. This information could include datasheets, original research, or detailed case studies.
Answer Specific Questions Clearly (FAQs)
Frequently asked questions, or FAQs, sections on a website are useful when AI is searching for answers to a user’s question. Questions that relate specifically to your business, including questions that personnel may frequently be asked on phone calls or in emails, will be useful for customers when they may be searching for that exact question when using an AI search engine.
Strengthen Traditional SEO
While AI search is up and coming, this does not mean that traditional search engine optimization isn’t still just as, if not more, important than AI search results. While many users do use AI as a search engine, traditional search engines are still just as widely used, with AI overviews being integrated into many of them. By focusing specific attention on traditional SEO, this can strengthen your business’s chances of being recommended in AI overviews at the top of search engine results pages as well.
Partner with Springwood Marketing for a Stronger Online Presence
Whether you’re focusing your marketing efforts on social media, SEO, or AEO (answer engine optimization), our team at Springwood Marketing is skilled in many forms of digital marketing and ready to help you grow your business. Interested in learning more about our services? Contact us today to schedule a no-obligation consultation.
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