A trusted and strong brand reputation is essential for attracting new clients to your business. Publishing case studies of previous projects and customer testimonials will build your brand’s reputation by allowing potential clients to read about how your company has efficiently completed previous projects. According to Forbes, around 49% of consumers trust online product reviews when making a purchase. Reviews in the industrial marketing space can be just as important and as effective for attracting new clients.
How to Implement Case Studies and Testimonials in Your Marketing Strategy
Case studies are an excellent way to improve your website’s ranking in search results through SEO (search engine optimization.) Doing keyword research is key to discovering what your potential customers are searching for. Implementing these keywords into your case studies is an excellent way to ensure that your target audience sees your company’s content.
Benefits of Case Studies and Testimonials
Word-of-mouth marketing and reading about someone else’s experience is essential for many clients in today’s digital world when they are searching for a product or service. Potential clients are likely to trust the word of previous clients as they can easily read about their experience and how smoothly their projects went. Making this information easily accessible on your website aids in building your company’s credibility as a trusted provider. Including case studies from recognizable brands that your company has worked with, with their permission, is another excellent way to build trust and credibility with potential clients.
Customer Testimonials
Customer testimonials are a great tactic to use on social media because they will often give more visibility to your company than posting articles on your website alone. Promoting your case studies and posting customer testimonials will get more eyes on your website from potential clients who may just be casually scrolling through their feeds. Potential clients may not go out of their way to look up reviews of your business right away, but seeing a testimonial on your social media pages is a great way to pique their interest.
Call Springwood Marketing for Your Social Media Needs
Is your company interested in publishing case studies and customer testimonials but doesn’t know where to start, or are you looking for a marketing agency to generally manage your company’s social media pages? Contact Springwood Marketing today for a no-obligation consultation and learn more about our social media and SEO services. Our professionals have years of experience working with social media and search engine optimization.
To keep up to date with Springwood Marketing, follow us on LinkedIn, Facebook, and Instagram!