Email marketing is an effective way to segment businesses’ clients and increase brand awareness. Additionally, using email marketing is a great strategy to keep your company at the top of your prospective clients’ minds. Read on to learn more about email marketing and how it can be leveraged to maintain client relationships.
Email Marketing Automation
Email automation tools are integrated into many customer relationship management systems (CRM). Email marketing automation allows you to set up filters and conditions that will automatically send emails to prospective clients or clients who haven’t purchased from you in a while. This is simply an example of the automation tools that are available with email marketing. Integrating these email marketing automation strategies into your marketing campaigns sends your brand’s message to more people and allows for more customized marketing.
Personalized Email Marketing
While email marketing automation is useful for maintaining client relationships, the importance of personalization in email marketing cannot be overstated. A personalized subject line or preview text is often the key to whether or not a client opens your email. Your email is competing for a client’s attention and needs to stand out from all of the other emails in their inbox.
Email marketing software is also useful for this, as it often offers a function to send emails specifically addressed to them by first name.
Client Segmentation
While sending out marketing emails to all customers at once can be effective in some instances, separating clients into groups by seniority, industry, location, or order dollar volume is more effective in most situations. Customers don’t want to be spammed with marketing emails, so if they see only emails that interest them, it may sway them from unsubscribing, therefore increasing their likelihood of opening future emails. Sending out emails specifically catered to customers who bought a particular product in the past to inform them about updates to the software of their product is email marketing that will bring value.
Partner with Springwood Marketing to Strengthen Client Relationships Through Email Marketing
Springwood Marketing’s team of professionals is proficient in all aspects of email marketing for a variety of industries. Whether you’re looking to send out weekly newsletters or are searching for an agency that will partner with you to create targeted email campaigns, Springwood Marketing has the experience to level up your email marketing. Interested in learning more about our services? Contact us today for a no-obligation consultation!
To keep up with Springwood Marketing, don’t forget to follow us on LinkedIn, Instagram, and Facebook!