As companies prepare to enter into the first quarter of 2025, it’s important to look back on previous marketing strategies in 2024 to determine which tactics were successful for your company. Analyzing analytics and conversion rates are two useful tactics to determine your business’ marketing budget for 2025. Read on to learn more useful strategies to determine your 2025 marketing budget and how Springwood Marketing’s services can help you achieve your goals.
Analyzing Analytics
Analyzing a company’s analytics as a whole for the year 2024 is essential to find what marketing campaigns were effective and which were not as effective. This strategy helps determine how to position your company’s marketing based on factors such as the age of your audience and their location. Knowing these factors can help customize content that will resonate with your current audience and help reach your target audience.
Additionally, analytics help determine whether paid ads or organic content are more effective. Measuring how many interactions and impressions organic content received compared to paid advertisements is an effective way to determine what type of content is the most effective at reaching your target audience. Measuring how effective paid ads were in 2024 can help determine the amount your company should invest in paid ads versus creating organic content.
Calculating Conversion Rates
Conversion rates are important to determine how effective your content was in 2024. For companies in sales and e-commerce, obtaining conversions from your content is often the primary goal. Calculating which type of content led to the highest number of conversions is a useful tactic to determine how your company’s marketing budget should be allocated in 2025.
Investing in Organic Content
When calculating your marketing budget, deciding how much to spend on organic content and whether your company should outsource to a marketing agency is an important decision. Our team of professionals at Springwood Marketing is knowledgeable in many different aspects of digital marketing and we work with clients across a variety of industries, especially in the industrial sector. Researching which agency is right for you is an essential step when deciding to outsource. Read more about why you should partner with Springwood Marketing and contact us today for a no-obligation consultation to learn how we can help reach your company’s marketing goals.
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