Refreshing your website’s SEO for the new year is a great way to ensure your business starts the year off on the right foot. By cleaning up your website and implementing proper SEO tactics, your website’s traffic will increase and be more likely to reach your target audience.
How to Refresh Your SEO for the New Year
Throughout the year of posting articles or blog posts on your website, some posts may become outdated or not apply to your business anymore. “Cleaning out” the posts on your website will hone the SEO of your website and ensure that each page is getting properly ranked to reach the target audience. If a blog post mentions something like a special sale or offer that has expired, archiving that post may be a good idea to remove “clutter” on your website.
Keyword Research
Doing research on keywords that are popular in your business’ industry and looking at your website’s analytics to see where most of your traffic comes from are great tactics to ensure your website is utilizing the most relevant keywords. Every business is different, so performing keyword research is essential to refreshing your website’s SEO for the new year. Compiling a list of relevant keywords at the start of the year is an excellent starting point when planning your marketing strategy for the rest of the year.
Implement Regular SEO “Cleanups”
Implementing regular assessments of your website’s SEO prevents clutter that could lower your search rankings. Each page should be assessed during these cleanups to ensure they are optimized and proper keywords are implemented.
Partner with Springwood Marketing for Search Engine Optimization Services
Springwood Marketing offers a variety of SEO services including implementation, article writing, and more! We have packages that will suit your business’ needs and will work with you to find a solution that suits your goals. Interested in reaching your target audience by strengthening your website’s search engine optimization? Contact us today for a no-obligation consultation to learn more about our services.
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