SEO (Search Engine Optimization) is essential for any company aiming to reach its target audience, but it is especially important for international industrial companies hoping to break into new markets. Springwood Marketing has a host of clients across the US, Canada, and the United Kingdom. Our team has experience assisting international industrial companies with optimizing their digital marketing strategies for American audiences. Read on to learn more about the SEO services we offer international industrial companies.
Optimizing Content for American Audiences
American English has different spellings and expressions than English in other countries and knowing the differences is important to reaching an American audience. Springwood Marketing’s team has extensive experience optimizing content to suit an American audience and assists international companies with translating content to American English.
Local SEO Knowledge
Breaking into a new market can be difficult, so partnering with a digital marketing agency that specializes in the industrial industry is essential for reaching the target audience. Springwood Marketing has a wide portfolio of clients in different aspects of the industrial industry including gas detection, industrial instrumentation, and manufacturing. Our team utilizes keywords that ensure our clients are rising in search rankings and gaining visibility to their target audience. We use our knowledge of the US market to assist international companies in expanding to the US.
Creating an American Brand
Oftentimes, branding may need to be modified in order to fit the American audience. Springwood Marketing offers branding services that include copywriting, graphic design, and other services as needed to modify a company’s logo or other assets to suit an American audience. Visit our portfolio page to view logos and other graphic design assets we have created for companies. Changing copy in pages on a website may help a page rank higher, so optimizing branding is an essential part of gaining visibility to American audiences.
Importance of SEO for International Industrial Companies
Especially in a highly industrialized market like Houston, the industrial sector is competitive and can be difficult to break through. If international industrial companies are aiming to break into the US market, optimizing their content, with SEO playing a major role, is essential. Prospective clients rarely scroll past the first or second page of a search engine, so ensuring that a company ranks high is important to breaking into a new market. While the Houston area is highly competitive, it can be important to gain traction here, especially in industries like the oil and gas industry.
All in all, search engine optimization and generally optimizing a brand’s content is essential for breaking into a new market. Springwood Marketing assists international industrial companies with all aspects of branching into the US market. Contact us today for a no-obligation consultation and learn more about what we can do for your company.
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