User-friendly website design looks different for every company, but overall, intuitive, clean, and easy-to-navigate websites are considered user-friendly. If you’ve noticed that orders have dropped off after a major website update or that your website’s bounce rate is unusually high, it may be time to go back to the drawing board on your website’s design. Read on to learn more about the importance of user-friendly website design and some examples of how to achieve it.
Intuitive Menu Options
Generally, website menus should be clear and uncomplicated, featuring options such as contact, products, services, and things of that nature. Many menu options are fairly standard across industries, so ensuring that menus are easy to understand is essential to assist potential customers in navigating what they’re trying to find on your site. Additionally, menu options shouldn’t be too buried within sub-menus or sidebars. Frequently visited pages should be easy to spot and at the forefront of the website in an obvious navigation menu.
Clear and Neat Design
While applying branding and fun design to your website can show off your brand’s personality, it’s also important not to add too many distracting design elements. Frequent pop-ups or many moving elements on a website page can distract from the core content, causing users to get frustrated or even exit the site altogether.
Error-Free Copy
Concise and error-free text is essential in creating a user-friendly website experience. Consistent typos or outdated information can cause confusion and make it harder for potential customers to get the information that they need about your company. Updating outdated content regularly and proofreading website text before publishing it is essential.
Create a User-Friendly Website Experience with Springwood Marketing
Our team is well-versed in designing, updating, and maintaining websites across industries. We will work with you to design a website that works well for your customers and allows them to easily find the information that they’re looking for about your company.
Interested in learning more about our services and how we can help make your website more user-friendly? Contact us today for a no-obligation consultation to speak with our team!
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