Video marketing can be an effective tool for industrial companies to generate leads and capture prospects’ attention. While video marketing may traditionally be associated with the retail space, industrial companies can benefit from including video marketing in their strategy. Read on to learn more about video marketing strategies that are beneficial to industrial companies and the services that Springwood Marketing offers.
Product Demonstrations and Unboxings
Product demonstrations and unboxings are an effective video marketing strategy because they allow prospective customers to view the product that they’re interested in up close. Unboxing a product as a customer would receive it allows users to see exactly what they are going to receive which may be the final push needed in the purchase decision. While short-form content on TikTok and Instagram is currently popular, sharing longer-form YouTube videos unboxing the product and demonstrating it in action is effective for buyers as well.
Trade Show Coverage
Connecting with a brand’s audience is important no matter the industry, so featuring content from trade shows of a brand’s representatives at a booth can be an effective strategy to drive engagement. Featuring peers within the industry in video coverage and tagging them is also a great way to bring visibility to products. For someone who may have missed out on the show, providing video coverage is a helpful way to indicate who attended the show and the key events of the weekend.
Customer Testimonials
Customers are highly likely to trust the opinions of other customers- this is why many consumers check the reviews of a product before buying. Sharing videos of customers using the products in their business or speaking about their experience using the product is an effective way to build rapport with a consumer base. Video marketing can be a great way to show real customer stories to those who may be on the fence about which product to buy or if they should partner with another company.
Choose Springwood Marketing for Your Video Marketing Needs
Springwood Marketing works with our clients through all phases of the video marketing process- from writing the script to editing the finished product. Our team of professionals will optimize your content to reach your target audience through keyword research, hashtags, and sharing your video in the proper channels. If your business is considering video marketing for your products, contact us today for a no-obligation consultation and learn more about what Springwood Marketing can do for your company.
Learn more about video marketing in our article “Does Video Content Work?”
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