As AI increases in popularity as a search engine, many companies have begun to consider how their company can benefit from answer engine optimization. While answer engine optimization is still in development and constantly changing, paired with search engine optimization, optimizing your website for each method benefits the rate at which a company is recommended to users.
What is Answer Engine Optimization?
Overall, answer engine optimization is very similar to search engine optimization. It involves several methods to increase the visibility of a business’s website to users who are searching for answers on various artificial intelligence engines. AI pulls from multiple sources, including a company’s direct websites. Specifically, answer engine optimization is “the practice of optimizing content so that AI-powered search engines and answer engines can easily understand, extract, and use your information when answering a user’s question.”
Methods to Implement AEO
- Answer Specific Questions Clearly
AI search engines are very literal and very specific about the way that it answers questions. Including a section such as “frequently asked questions” on a company’s website is an excellent way to appear more frequently in AI recommendations. Collecting questions that appear frequently in customer emails or clarifying questions that may be unclear about a certain product or service is a great place to start when creating an FAQs page.
- Creating Question-Based Content
When writing SEO articles, crafting articles with questions as the title is an excellent method to both increase search engine rankings and increase the number of times a company is recommended to users by answer engines. Depending on the industry, good questions for SEO articles can include “What is…” or “What Are the Benefits of…?” These are common questions that can be customized to specific industries and can help increase the number of times that answer engines recommend your company to a user.
- Using Structured, Easy-to-Read Content
While complex topics are useful to include and helpful for specific questions, ensuring that each piece of content that’s published to your company’s site is structured and specific is important. Artificial intelligence typically pulls very straightforward, to-the-point answers, so writing very concisely is helpful when AI is crawling a website.
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