Social media platforms have constantly risen and fallen in popularity since the introduction of the first few mainstream social media websites, such as Facebook, Instagram, and Twitter (Now X). With so many different platforms, it can be difficult for businesses to choose where they should invest most of their marketing efforts. Read on to learn more about what platforms SWM recommends for businesses based on their industry, target audience, and the size of the business.
Facebook has been around since the early 2000s, and continues to evolve as a platform for personal users and businesses alike. It continues to be a popular platform, with 68% of Americans saying they use Facebook any amount, according to a 2023 survey from Pew Research Center.
Facebook is a great resource for businesses, as adults aged 25-34 and adults aged 35-44 are the top age demographics on the platform. This makes up a large age range that likely falls in many businesses’ target audience, which allows them to reach a large section of their customers at once. Especially with Meta Ads and boosting being a popular advertising platform, Facebook continues to thrive as a popular social media platform for businesses across industries.
Also owned by Meta, Instagram is a more casual platform that is great for businesses to reach their younger audience. While all age ranges use Instagram, according to Statista, nearly 84% of Instagram users are under 45. This makes Instagram a great advertising platform for businesses such as restaurants, cafes, boutiques, and any business trying to appeal to a young adult audience.
With Instagram Stories, Reels, Feed Posts, and its sister app Threads, Instagram has a variety of options to choose from when posting. In addition, Meta Ads are also integrated into Instagram stories and feeds. Posting across different channels within the platform is a great way to compare and contrast which method is most effective in reaching a business’s target audience.
Purely for networking, job searching, and career insights, LinkedIn has risen to popularity as the go-to source for business-to-business marketing, allowing businesses to directly reach decision makers for sales, partnerships, and more.
Especially for businesses in industrial industries or businesses where sales are a major aspect of the company, having a strong LinkedIn presence will benefit the company in many aspects.
TikTok
Relatively new to the social media industry compared to titans such as Facebook and Instagram, TikTok has made a name for itself in both content creation and e-commerce. While TikTok may not be the most effective sales method for every company, investigating its other uses is certainly worth the effort.
TikTok Shop now carries major brands as well as products for small businesses, making it an effective method to bring a business’s product directly to their target audience’s feed.
Partner with Springwood Marketing for Your Marketing Mix
Springwood Marketing’s team has experience across all methods of digital marketing, including each different social media platform. Whether you’re looking to grow your e-commerce presence and drive sales or seeking customers for your brick-and-mortar business, social media marketing benefits businesses in different ways.
Interested in learning more about what marketing tactics would be best for your business? Contact us today for a no-obligation consultation!
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