Have you invested in online advertising just to see no significant results? You may need to refine your approach! Who is your target audience? What are you looking to accomplish by investing in online advertising? How much are you willing to spend on advertising? Get specific! When done correctly, Facebook Ad campaigns can provide the results you’ve been seeking. Springwood Marketing explains how to advertise on Facebook for a positive return on investment:
Why Advertise on Facebook?
Unlike TikTok and Instagram, organic growth is not as easy to achieve on Facebook. So how can a small business reach its target audience on Facebook if there are fewer opportunities for discovery? The solution is simple: paid advertising.
Facebook Ads allows you to target specific demographics and achieve your marketing objectives at the lowest cost to you with in-feed placements. With Facebook Ads, you’re reaching beyond your following.
Targeting
Who are your products and services geared toward? Those are the people you want to reach with your content!
Paid advertising is a waste if it’s not reaching the people you want to reach. That’s why Facebook Ads allows you to target specific demographics. When creating an ad, Facebook allows you to target users of specific age groups, genders, income ranges, locations, and more. For more detailed targeting, Facebook Ads even allows you to select your audience’s interests.
Objectives
Many marketing campaigns fail because businesses are not clear on what their objectives are. Why are you doing what you’re doing? What’s the end goal? You might want to grow your followers and page likes — this is a good goal. But what’s a following if no one engages with your content or visits your website to make a purchase? Social media is a sales funnel. Therefore, your campaigns should be strategic, starting with your ad objectives.
Facebook Ads allows you to select a specific objective for each ad campaign. There are a variety of objectives to choose from (see below).
That’s not all though! There are also secondary objectives to choose from. For instance, if you wish to increase engagement, you will be asked to select a specific type of engagement (see below).
Budget
Many businesses are hesitant to invest in paid advertising. After all, who’s to say the return will exceed the investment? Small businesses don’t have money to waste.
With Facebook Ads, you get the most for your money. When creating an ad, you can set a lifetime budget — a cap Facebook will not exceed for the duration of your campaign. In addition to a lifetime budget, you can set a daily budget in order to manage how your funds are allocated. If you choose not to select a daily spend limit, Facebook’s algorithm will use campaign budget optimization to provide the best results at the lowest cost to you. Once you have set your lifetime/daily budgets, Facebook will provide a daily results estimate that outlines the engagement and conversions Facebook predicts you will achieve with the budget you have set. This will help you determine whether your budget is adequate or if you should increase your funds.
At Springwood Marketing, our professionals specialize in Facebook and Google Ads management. Interested in learning more about what online advertising could do for your business? Schedule a no-obligation consultation today.
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