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E-commerce Marketing Strategies

E-commerce Marketing Strategies

In the world of e-commerce, staying ahead of the competition requires innovative and effective marketing strategies. With countless online stores…

Digital Marketing Strategies for the Oil and Gas Industry

Digital Marketing Strategies for the Oil and Gas Industry

The oil and gas industry is a vast, diverse industry encompassing a large number of companies, so it’s important to…

Industrial Instrumentation Website Design with Springwood Marketing

Industrial Instrumentation Website Design with Springwood Marketing

In the realm of digital marketing, it’s crucial for a company’s website to be designed with its target audience in…

The Importance of Brand Storytelling: Connecting with Your Audience on a Deeper Level

The Importance of Brand Storytelling: Connecting with Your Audience on…

In digital marketing, where competition is fierce and attention spans are short, brands are constantly seeking new ways to stand…

Leverage Springwood Marketing’s Expertise of Industrial Marketing for Instruments, Sensors and Building Controls

Leverage Springwood Marketing’s Expertise of Industrial Marketing for Instruments, Sensors…

Springwood Marketing, the go-to industrial marketing agency for targeted content creation, SEO expertise, industry connections, and data-driven optimization.

Blooming Opportunities: Leveraging Spring Trends in Digital Marketing

Blooming Opportunities: Leveraging Spring Trends in Digital Marketing

From embracing seasonal themes to capitalizing on shifting consumer behaviors, there are numerous ways to leverage spring trends in your…

The Psychology of Color in Marketing: How Color Choices Impact Consumer Behavior

The Psychology of Color in Marketing: How Color Choices Impact…

The impact of color in marketing is a fascinating topic that breaks down how different colors can influence consumer behavior,…

Content is King: Developing a Content Marketing Schedule

Content is King: Developing a Content Marketing Schedule

In the industry of digital marketing, content remains king. However, creating high-quality content is just the first step. To truly…

Sleigh Your SEO: Optimizing Your Website for Holiday Search Traffic

Sleigh Your SEO: Optimizing Your Website for Holiday Search Traffic

During the holiday season, there’s no denying that there’s an extreme increase of online activity. Users are shopping, searching for…

Repurposing Content: Maximizing Reach and Impact

Repurposing Content: Maximizing Reach and Impact

When creating effective and engaging content, your objective is to reach your audience across various channels. Your material must be…

Email Marketing: Best Practices for Growing Your Email List

Email Marketing: Best Practices for Growing Your Email List

Springwood Marketing specializes in many areas of effective marketing methods, all of which share the same purpose: to expand your…

How Graphic Design Impacts Your Business

How Graphic Design Impacts Your Business

When it comes to consumers, visual content is one of the quickest and most effective ways to grab their attention.…

How to Create Your Brand Voice

How to Create Your Brand Voice

Creating a solid and strong brand voice is the best way to keep your content consistent and distinguishable. A voice…

Social Media Management: How We Can Help

Social Media Management: How We Can Help

Social media is one of the quickest and most efficient ways to market your business. Platforms such as Facebook, Instagram,…

How to Properly Utilize Hashtags

How to Properly Utilize Hashtags

Known as a discovery tool, a hashtag is used in social media to direct users to relevant content. They can…

3 Common SEO Mistakes

3 Common SEO Mistakes

When it comes to SEO, your goal is to improve the quantity and quality of website traffic on your website.…

Print Advertising: Marketing Materials Every Business Needs

Print Advertising: Marketing Materials Every Business Needs

Even with the emergence of new digital marketing strategies, traditional print advertising is still effective. Springwood Marketing has compiled a…

3 Digital Marketing Strategies for Law Firms

3 Digital Marketing Strategies for Law Firms

Looking to grow your firm in 2023? Even the most established law firms need a strong marketing strategy. Here are…

Top 5 Social Media Management Mistakes

Top 5 Social Media Management Mistakes

In 2023, an online presence is crucial for business growth — but you must approach social media marketing with strategy.…

4 Logo Design Trends for 2023

4 Logo Design Trends for 2023

Whether you’re starting a new business in 2023 or simply wanting to rebrand, you’ll need a strong logo. Your logo…

Outsourcing with Springwood Marketing

Outsourcing with Springwood Marketing

Ready to take your marketing to the next level in 2023? The professionals at Springwood Marketing are ready to assist!…

Emerging Marketing Trends for 2023

Emerging Marketing Trends for 2023

2023 is right around the corner. With a new year comes new marketing strategies. You will not see revenue growth…

3 Common Online Advertising Mistakes

3 Common Online Advertising Mistakes

Many people are hesitant to invest in online advertising, as ROI can be a bit unpredictable. However, positive results are…

Top 3 Black Friday Marketing Strategies

Top 3 Black Friday Marketing Strategies

With Thanksgiving just two weeks away, small business owners and marketers are preparing for Black Friday and Cyber Monday —…

3 SEO Benefits of Blogging

3 SEO Benefits of Blogging

Blogging not only allows you to showcase your expertise and industry knowledge, but it is also helpful in optimizing your…

4 High-Converting Email Marketing Practices

4 High-Converting Email Marketing Practices

With an influx of email campaigns during the rise of COVID-19, consumers were inclined to unsubscribe from mailing lists. Therefore,…

5 Seasonal Marketing Statistics You Should Know

5 Seasonal Marketing Statistics You Should Know

Fall is right around the corner — and with Fall comes back-to-back commercial holidays. Have you begun planning your seasonal…

SEO vs. SEM: Why You Need Both

SEO vs. SEM: Why You Need Both

Many people use the terms “SEO” and “SEM” interchangeably, unaware that the two are separate digital marketing practices. While different…

Top 5 Digital Marketing Mistakes

Top 5 Digital Marketing Mistakes

There is a learning curve to developing effective marketing strategies. Finding strategies that work for your business requires trial and…

6 Must-Have Marketing Assets

6 Must-Have Marketing Assets

Marketing assets are the materials (physical or digital) that are used to promote your business. These are the items that…

Digital Marketing Analytics: Decoding the Data

Digital Marketing Analytics: Decoding the Data

To grow your business online, you must learn to adapt your marketing strategy as times change. Whether it’s your website…

How to Advertise on Facebook: Targeting, Objectives, and Budget

How to Advertise on Facebook: Targeting, Objectives, and Budget

Have you invested in online advertising just to see no significant results? You may need to refine your approach! Who…

3 Red Flags to Look for When Vetting Digital Marketing Agencies

3 Red Flags to Look for When Vetting Digital Marketing…

Marketing is an investment. If you choose to outsource with an agency, you should carefully vet all your candidates before…

The Benefits of Using Instagram Reels for Business Growth

The Benefits of Using Instagram Reels for Business Growth

Inspired by the growing popularity of short-form video content, Instagram unveiled Reels in late 2020. This new form of Instagram…

3 Writing Styles for Effective Content Marketing

3 Writing Styles for Effective Content Marketing

Content marketing is ineffective if you are not writing for your intended audience. Read the room! Understanding your audience means…

3 Tips for Creating an Effective Marketing Strategy

3 Tips for Creating an Effective Marketing Strategy

There is no “one-size-fits-all” marketing strategy. Your marketing strategy should be unique to you and your business. Springwood Marketing offers…

The Beginner’s Guide to Creating Content Calendars

The Beginner’s Guide to Creating Content Calendars

You want to build your online presence through content marketing but you’re not quite sure where to begin — right?…

3 Types of Content Marketing for Energy Industries

3 Types of Content Marketing for Energy Industries

Energy and O&G are two of the highest grossing industries. However, given the nature of these industries, content marketing can…

What is CRM Software?

What is CRM Software?

In 2022, we work smarter — not harder! Business owners are looking for everyday solutions that increase productivity and efficiency.…

Website Design: 5 Pages Your Website Needs

Website Design: 5 Pages Your Website Needs

Your website is like an online portfolio. Is your website making a lasting impression on your target audience? In order…

SEO: Improve Your Google Ranking with Keyword Research

SEO: Improve Your Google Ranking with Keyword Research

If you want to grow your business online, your products and services must appear on the first page of Google…

Repurposing Content: How to Offer Your Audience More Value

Repurposing Content: How to Offer Your Audience More Value

Content marketing is one of the best ways to showcase your expertise and engage your audience online. However, if you’re…

Search Engine Optimization (SEO): How to Improve Your Google Ranking

Search Engine Optimization (SEO): How to Improve Your Google Ranking

For business owners, the internet has provided limitless opportunities for growth. With the help of social media and search engines,…

Content Marketing: Defining Reach, Engagement, and Conversion

Content Marketing: Defining Reach, Engagement, and Conversion

Content marketing is one of the most effective ways to promote your products or services and solidify your reputation as…

How to Convey a Message Through Graphic Design

How to Convey a Message Through Graphic Design

In the fast-paced world we live in, marketers must be thoughtful about the content they are publishing; marketers have few…

The Beginner’s Guide to Using TikTok for Business

The Beginner’s Guide to Using TikTok for Business

With about 30 million monthly users in the US, TikTok provides businesses the opportunity to reach new audiences with engaging…

Google Ads: How to Make the Algorithm Work in Your Favor

Google Ads: How to Make the Algorithm Work in Your…

Establishing an online presence is crucial in growing your brand. With almost 5 billion active internet users (Statista) — that’s…

Marketing Trends You Can Expect to See in 2021

Marketing Trends You Can Expect to See in 2021

As we see shifts in consumer demands, we must adapt by enhancing our marketing strategies. With every new year, new…

7 Signs It's Time for a Website Update

7 Signs It's Time for a Website Update

According to Google, about 97% of consumers use the internet to find local businesses. Therefore, having a strong online presence…

4 Tips for Attracting Followers to Your LinkedIn Page

4 Tips for Attracting Followers to Your LinkedIn Page

Small companies can have difficulty gaining followers on social media, especially LinkedIn. Here are a few productive and easy ways…

Reasons to Use Instagram for Business

Reasons to Use Instagram for Business

Social media is a rapidly expanding area of business marketing, especially Instagram. Take advantage of the easy-to-use platform and grow…

The Best Marketing Strategies for 2020

The Best Marketing Strategies for 2020

As we approach the halfway point of the year, we can reflect on the trends and predictions of 2019. Based…

Mobile SEO best practices to boost Google search ranking

Mobile SEO best practices to boost Google search ranking

According to a 2019 study, users are accessing 69% of their media from their mobile phones. As the world continues…

Tips for Working Remotely

Tips for Working Remotely

As we enter the post-pandemic world, working remotely will continue to become the new norm for many businesses. Are you…

Supporting Our Youth During COVID-19

Supporting Our Youth During COVID-19

Communities around the world have felt the effects of COVID-19 in various ways. Many businesses have closed temporarily, while others…

There’s No Better Way to Connect with Customers Than with Email Marketing

There’s No Better Way to Connect with Customers Than with…

As a business, it’s always a good idea to analyze what other companies are doing. This holiday season, take notes…

The Gift that Keeps Giving: Strategic SEO

SEO can be complicated, especially if you are inexperienced in marketing and communication practices. But, by implementing strategic SEO, your…

Harvest Business Growth: You’ll Be Thankful for Regular Blog Posts

Harvest Business Growth: You’ll Be Thankful for Regular Blog Posts

Blogging is an easy way to drive traffic to your website without blowing your marketing budget for the year. Businesses…

Harvest Business Growth with Seasonal Marketing: The Food & Beverage Industry

Harvest Business Growth with Seasonal Marketing: The Food & Beverage…

The holidays are rapidly approaching and most catering businesses are filling up their bookings for the rest of the year.…

Elements of Product Data Sheets

Elements of Product Data Sheets

Whether used in the area of manufacturing, O&G, safety, or engineering, data sheets allow companies to efficiently inform their customers…

Make the Most Out of Your Google My Business Account

Make the Most Out of Your Google My Business Account

Want to boost your local SEO? Google My Business (GMB) allows you to rank better in “near me” searches, but…

The Best Website Design Trends of 2019

The Best Website Design Trends of 2019

As 2019 comes to a close, we also near the end of the decade. Over the past few years, we…

Get the Most Out of Your Marketing Agency

Get the Most Out of Your Marketing Agency

Goals seeming out of reach can be met with the help of a good marketing agency. However, without a collaborative…

Why You Should Update Your Website in 2019

According to a recent survey, 86 percent of consumers use the internet to find local businesses. This means companies need…

How Customer Reviews Can Increase Sales

How Customer Reviews Can Increase Sales

Word of mouth can be a company’s most invaluable marketing tool. Great reviews build customer confidence and contribute to overall…

Grow Your Brand in 5 Minutes

Grow Your Brand in 5 Minutes

A recognizable and lovable brand is the most valuable asset a company can have. Creating solid branding can push a…

Your Guide to Using Instagram Stories for Business

Your Guide to Using Instagram Stories for Business

Instagram stories are an easy way to connect with followers. Businesses often use stories to give followers a behind-the-scenes peek,…

Social Media Trends for 2019

As you enter the second half of 2019, it is important to evaluate your social media presence. By implementing the…

Tips for Effective Email Marketing

Tips for Effective Email Marketing

Email marketing can be a useful tool when trying to reach customers. While you can almost guarantee an email reaches…

Determine the Best Social Media Platforms for Your Business

Determine the Best Social Media Platforms for Your Business

Social media is one of the easiest ways to drive customers to a website and grow a business. However, not…

How to Get More People to Visit Your Website

How to Get More People to Visit Your Website

A website becomes an essential tool when running and growing a business. However, without traffic, your site isn’t doing its…

Why It’s Important to Build a Bigger Brand

Why It’s Important to Build a Bigger Brand

Brand building has become just as important as search engine optimization (SEO). It used to be enough to just throw…

Key Components of Print Advertising

Key Components of Print Advertising

Print advertising covers a wide variety of items including sales brochures, fliers, billboards, coupons, newspaper/ magazine ads, and business cards.…

Tips and Tricks for Graphic Design

Tips and Tricks for Graphic Design

Representing a product or service visually plays a key role in any effective marketing campaign. Graphic design is an important…

Link Building for a Successful SEO Ranking

Link Building for a Successful SEO Ranking

Link building is crucial for a successful Search Engine Optimization (SEO) ranking. So, what is link building? The internet has…

Influencer Marketing: How to Influence Your Audience

Influencer Marketing: How to Influence Your Audience

In a world where information is not only abundant but sits right at everyone’s fingertips and is available in a…

The Importance of Maintaining a Social Media Presence

The Importance of Maintaining a Social Media Presence

In 2019, there are approximately 2.77 billion social media users. Therefore, establishing a social media presence can play a huge…

Know the Difference: SEO vs. SEM

Know the Difference: SEO vs. SEM

Business owners are constantly searching for new ways to increase brand awareness, and ultimately, revenue. The marketing industry is ever-changing,…

Organizing Business Social Media Posts for Success

Utilizing social media to grow a brand is one of the most popular digital marketing practices in 2019. However, simply…

How to Write Articles for SEO in 2019

How to Write Articles for SEO in 2019

In terms of marketing a business, search engine optimization (SEO) is the heart of a successful article. However, business owners…

New Year, New Marketing Strategy

New Year, New Marketing Strategy

As the new year approaches, it’s an ideal time for businesses to evaluate their current marketing plans and implement changes…

Get Customers to Fall in Love with Holiday Marketing Deals

Get Customers to Fall in Love with Holiday Marketing Deals

It’s holiday season–is your business prepared? According to the NRF, nearly one-fifth of an industry’s annual sales come directly from…

App Development & Management

App Development & Management

For many companies, maintaining efficient internal communications and operations is a struggle. Aligning with the digital transformation in most contemporary…

Sales & Customer Journey (CRM) Platform Management

Sales & Customer Journey (CRM) Platform Management

In today’s complex market, maintaining a customer database on paper and in spreadsheets is simply not enough. Utilizing sales management software…

Fall Into a Customized SEO Plan for Your Business

Fall Into a Customized SEO Plan for Your Business

Businesses come in all shapes and sizes with different histories, backgrounds and motivations at-hand. When it comes to creating search…

Marketing By Season: How to Effectively Implement Seasonal Marketing

Marketing By Season: How to Effectively Implement Seasonal Marketing

With each changing season offers businesses new opportunities to grow and thrive. Spring, summer, winter and fall–every season brings a…

Why Brand Perception Matters

Why Brand Perception Matters

The scary truth is: a brand’s power and control almost entirely lie in the hands of the consumer. Due to…

Why You Should Choose Springwood Marketing

Why You Should Choose Springwood Marketing

For a business seeking marketing services, there are a number of agencies to choose from. Nevertheless, the professionals at Springwood…

Mobile Friendliness is the New Communication

Mobile Friendliness is the New Communication

Today, we live in a mobile-centric world where most Americans rely on their smartphones for communication and information. For a…

Why Reviews are Beneficial

Why Reviews are Beneficial

Word of mouth–or reputation marketing–has always been an innate key marketing tactic to a small business’ success. 90% of consumers…

Guest Blog: 1BestConsult: Your Business Website is Only a Beginning

Guest Blog: 1BestConsult: Your Business Website is Only a Beginning

This week, we will be featuring an article from guest Rick Schissler. Rick offers consulting, mentoring and advising for profit…

Guest Blog – 1BestConsult: Why Use A Marketing Plan

Guest Blog – 1BestConsult: Why Use A Marketing Plan

This week, we will be featuring a post from guest Rick Schissler. Rick offers consulting, mentoring and advising for profit…

5 Tips for Becoming More Productive

5 Tips for Becoming More Productive

Time is a precious asset.  Since it’s not possible to add hours to your day, becoming more efficient at work…

Building an Actionable Strategic Marketing Plan for Your Business

Building an Actionable Strategic Marketing Plan for Your Business

Constructing an annual marketing plan is not a simple task for a business of any size. Unfortunately, a faulty marketing…

Benefits of Using Podcasts

Benefits of Using Podcasts

As technology transforms, industries have the opportunity to incorporate new powerful tools and techniques into their marketing plan. Many businesses…

How Small Businesses Can Grow Their YouTube Audience

How Small Businesses Can Grow Their YouTube Audience

For a business owner who is willing to take the plunge into video marketing to grow their business, YouTube presents…

5 Reasons Why Small Businesses Need a Marketing Plan

5 Reasons Why Small Businesses Need a Marketing Plan

Marketing plans aren’t just for the big boys – every small business should have a marketing plan set in place,…

Google Maps: How Small Businesses Get Found by Customers

Google Maps: How Small Businesses Get Found by Customers

Chances are you’ve habitually used Google’s mapping service to find a local business near you. Google Maps has the ability…

How to Produce Big Results from a Small Marketing Budget

How to Produce Big Results from a Small Marketing Budget

Today, marketing a business is crucial to a business expanding and drawing in new customers. It’s essential to optimize the…

Does Video Content Work?

Does Video Content Work?

It’s no secret that the use of video content is on the rise. More businesses than ever are beginning to…

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