Planning Your Marketing Budget for 2025
As companies prepare to enter into the first quarter of 2025, it’s important to look back on previous marketing strategies…
November 21, 2024
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As companies prepare to enter into the first quarter of 2025, it’s important to look back on previous marketing strategies…
For local businesses, the holiday season is a crucial time to attract customers. Shoppers are actively seeking products, services, and…
SEO (Search Engine Optimization) is essential for any company aiming to reach its target audience, but it is especially important…
With quarter four coming to a close, end-of-year analytics reviews are an integral part of planning for the first quarter…
Customer reviews have become a key item of online reputation management. For any company, a positive online reputation builds trust,…
Lead generation is an integral aspect of operations for companies that sell industrial instruments for various industries. Ensuring that your…
As the world becomes more eco-conscious and centered around environmental-friendly companies, environmental companies stand to gain an edge when it…
Measuring Return on Investment (ROI) in digital marketing is crucial to understanding the effectiveness of your campaigns and ensuring that…
Houston is a hub for industrial companies, from the oil and gas industry to shipping, manufacturing, and the environmental industry.…
Customer relationship management (or CRM) is important in every sector of business, but it is especially important in the industrial…
Social media platforms have become essential tools for businesses to reach their target audiences, build brand awareness, and drive conversions.…
LinkedIn is a platform used by professionals from many different industries for business-to-business marketing, networking, sales, and much more. For…
Email marketing is an effective tool for oil and gas companies to market themselves and create compelling content for their…
Artificial Intelligence (AI) is making huge changes to various industries, and digital marketing is no exception. With its ability to…
“Green Marketing” has become increasingly popular on social media for businesses aiming to promote sustainability and eco-friendly practices. Environmental companies…
In the world of e-commerce, staying ahead of the competition requires innovative and effective marketing strategies. With countless online stores…
The oil and gas industry is a vast, diverse industry encompassing a large number of companies, so it’s important to…
In the realm of digital marketing, it’s crucial for a company’s website to be designed with its target audience in…
In digital marketing, where competition is fierce and attention spans are short, brands are constantly seeking new ways to stand…
Springwood Marketing, the go-to industrial marketing agency for targeted content creation, SEO expertise, industry connections, and data-driven optimization.
From embracing seasonal themes to capitalizing on shifting consumer behaviors, there are numerous ways to leverage spring trends in your…
The impact of color in marketing is a fascinating topic that breaks down how different colors can influence consumer behavior,…
In the industry of digital marketing, content remains king. However, creating high-quality content is just the first step. To truly…
During the holiday season, there’s no denying that there’s an extreme increase of online activity. Users are shopping, searching for…
When creating effective and engaging content, your objective is to reach your audience across various channels. Your material must be…
Springwood Marketing specializes in many areas of effective marketing methods, all of which share the same purpose: to expand your…
When it comes to consumers, visual content is one of the quickest and most effective ways to grab their attention.…
Creating a solid and strong brand voice is the best way to keep your content consistent and distinguishable. A voice…
Social media is one of the quickest and most efficient ways to market your business. Platforms such as Facebook, Instagram,…
Known as a discovery tool, a hashtag is used in social media to direct users to relevant content. They can…
When it comes to SEO, your goal is to improve the quantity and quality of website traffic on your website.…
Even with the emergence of new digital marketing strategies, traditional print advertising is still effective. Springwood Marketing has compiled a…
Looking to grow your firm in 2023? Even the most established law firms need a strong marketing strategy. Here are…
In 2023, an online presence is crucial for business growth — but you must approach social media marketing with strategy.…
Whether you’re starting a new business in 2023 or simply wanting to rebrand, you’ll need a strong logo. Your logo…
Ready to take your marketing to the next level in 2023? The professionals at Springwood Marketing are ready to assist!…
2023 is right around the corner. With a new year comes new marketing strategies. You will not see revenue growth…
Many people are hesitant to invest in online advertising, as ROI can be a bit unpredictable. However, positive results are…
With Thanksgiving just two weeks away, small business owners and marketers are preparing for Black Friday and Cyber Monday —…
Blogging not only allows you to showcase your expertise and industry knowledge, but it is also helpful in optimizing your…
With an influx of email campaigns during the rise of COVID-19, consumers were inclined to unsubscribe from mailing lists. Therefore,…
Fall is right around the corner — and with Fall comes back-to-back commercial holidays. Have you begun planning your seasonal…
Many people use the terms “SEO” and “SEM” interchangeably, unaware that the two are separate digital marketing practices. While different…
There is a learning curve to developing effective marketing strategies. Finding strategies that work for your business requires trial and…
Marketing assets are the materials (physical or digital) that are used to promote your business. These are the items that…
To grow your business online, you must learn to adapt your marketing strategy as times change. Whether it’s your website…
Have you invested in online advertising just to see no significant results? You may need to refine your approach! Who…
Marketing is an investment. If you choose to outsource with an agency, you should carefully vet all your candidates before…
Inspired by the growing popularity of short-form video content, Instagram unveiled Reels in late 2020. This new form of Instagram…
Content marketing is ineffective if you are not writing for your intended audience. Read the room! Understanding your audience means…
There is no “one-size-fits-all” marketing strategy. Your marketing strategy should be unique to you and your business. Springwood Marketing offers…
You want to build your online presence through content marketing but you’re not quite sure where to begin — right?…
Energy and O&G are two of the highest grossing industries. However, given the nature of these industries, content marketing can…
In 2022, we work smarter — not harder! Business owners are looking for everyday solutions that increase productivity and efficiency.…
Your website is like an online portfolio. Is your website making a lasting impression on your target audience? In order…
If you want to grow your business online, your products and services must appear on the first page of Google…
Content marketing is one of the best ways to showcase your expertise and engage your audience online. However, if you’re…
For business owners, the internet has provided limitless opportunities for growth. With the help of social media and search engines,…
Content marketing is one of the most effective ways to promote your products or services and solidify your reputation as…
In the fast-paced world we live in, marketers must be thoughtful about the content they are publishing; marketers have few…
With about 30 million monthly users in the US, TikTok provides businesses the opportunity to reach new audiences with engaging…
Establishing an online presence is crucial in growing your brand. With almost 5 billion active internet users (Statista) — that’s…
As we see shifts in consumer demands, we must adapt by enhancing our marketing strategies. With every new year, new…
According to Google, about 97% of consumers use the internet to find local businesses. Therefore, having a strong online presence…
Small companies can have difficulty gaining followers on social media, especially LinkedIn. Here are a few productive and easy ways…
Social media is a rapidly expanding area of business marketing, especially Instagram. Take advantage of the easy-to-use platform and grow…
As we approach the halfway point of the year, we can reflect on the trends and predictions of 2019. Based…
According to a 2019 study, users are accessing 69% of their media from their mobile phones. As the world continues…
As we enter the post-pandemic world, working remotely will continue to become the new norm for many businesses. Are you…
Communities around the world have felt the effects of COVID-19 in various ways. Many businesses have closed temporarily, while others…
As a business, it’s always a good idea to analyze what other companies are doing. This holiday season, take notes…
SEO can be complicated, especially if you are inexperienced in marketing and communication practices. But, by implementing strategic SEO, your…
Blogging is an easy way to drive traffic to your website without blowing your marketing budget for the year. Businesses…
The holidays are rapidly approaching and most catering businesses are filling up their bookings for the rest of the year.…
Whether used in the area of manufacturing, O&G, safety, or engineering, data sheets allow companies to efficiently inform their customers…
Want to boost your local SEO? Google My Business (GMB) allows you to rank better in “near me” searches, but…
As 2019 comes to a close, we also near the end of the decade. Over the past few years, we…
Goals seeming out of reach can be met with the help of a good marketing agency. However, without a collaborative…
According to a recent survey, 86 percent of consumers use the internet to find local businesses. This means companies need…
Word of mouth can be a company’s most invaluable marketing tool. Great reviews build customer confidence and contribute to overall…
A recognizable and lovable brand is the most valuable asset a company can have. Creating solid branding can push a…
Instagram stories are an easy way to connect with followers. Businesses often use stories to give followers a behind-the-scenes peek,…
As you enter the second half of 2019, it is important to evaluate your social media presence. By implementing the…
Email marketing can be a useful tool when trying to reach customers. While you can almost guarantee an email reaches…
Social media is one of the easiest ways to drive customers to a website and grow a business. However, not…
A website becomes an essential tool when running and growing a business. However, without traffic, your site isn’t doing its…
Brand building has become just as important as search engine optimization (SEO). It used to be enough to just throw…
Print advertising covers a wide variety of items including sales brochures, fliers, billboards, coupons, newspaper/ magazine ads, and business cards.…
Representing a product or service visually plays a key role in any effective marketing campaign. Graphic design is an important…
Link building is crucial for a successful Search Engine Optimization (SEO) ranking. So, what is link building? The internet has…
In a world where information is not only abundant but sits right at everyone’s fingertips and is available in a…
In 2019, there are approximately 2.77 billion social media users. Therefore, establishing a social media presence can play a huge…
Business owners are constantly searching for new ways to increase brand awareness, and ultimately, revenue. The marketing industry is ever-changing,…
Utilizing social media to grow a brand is one of the most popular digital marketing practices in 2019. However, simply…
In terms of marketing a business, search engine optimization (SEO) is the heart of a successful article. However, business owners…
As the new year approaches, it’s an ideal time for businesses to evaluate their current marketing plans and implement changes…
It’s holiday season–is your business prepared? According to the NRF, nearly one-fifth of an industry’s annual sales come directly from…
For many companies, maintaining efficient internal communications and operations is a struggle. Aligning with the digital transformation in most contemporary…
In today’s complex market, maintaining a customer database on paper and in spreadsheets is simply not enough. Utilizing sales management software…
Businesses come in all shapes and sizes with different histories, backgrounds and motivations at-hand. When it comes to creating search…
Environmental, Industrial, Oil & Gas Marketing
For more than a decade we have specialized in helping European and Canadian companies customize their marketing and advertising strategies to breakthrough sales within the United States.
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