Marketing assets are the materials (physical or digital) that are used to promote your business. These are the items that help you reach your intended audience! No matter the industry, there are a variety of ways you can market your services to your audience. Springwood Marketing has compiled a list of 6 must-have marketing assets:


Brand recognition is paramount. According to RenderForest, 75% of people recognize a brand by its logo alone. Therefore, every brand should have a unique, distinct logo. Your intended audience should see your logo and know who you are and what you have to offer. Well-known brands are deemed more reputable — and reputable brands generate more revenue. 

High-converting website

Discovery begins with a Google search. Therefore, it is important that your brand has a high-converting website that appears on the first page of search results. Furthermore, you want those resulting clicks to convert to sales or service inquiries. In order to achieve these things, your website must be Google-friendly.

Active social media pages

In 2022, there are almost 4 billion social media users worldwide (Oberlo). Therefore, having a strong social media presence provides many opportunities for growth. Remaining active on platforms like Facebook, Instagram, TikTok, etc. allows you to reach diverse audiences you may otherwise never reach.

Business cards & brochures

Over the years, traditional marketing practices have taken a backseat to new, emerging digital marketing practices — but that doesn’t mean traditional marketing strategies are ineffective. Your online presence is important, but you should still have a traditional media kit with business cards and brochures. Whether you pass these items out at networking events or hang them on community bulletin boards, a business card or brochure in the right hands could be profitable. 

Email newsletters

Like maintaining a strong social media presence, sending regular email newsletters or updates is a great way to remain on your audience’s radar. As you acquire prospective customers’ email addresses, you can develop a mailing list. Whether you’re sending a special offer or a link to your latest blog post, the occasional email could earn you a new loyal customer.

Portfolio or case studies

Before investing in products or services, most prospective customers want to see what it is they’re purchasing — whether that be through a product demo, photos of previous projects, or an overview of your processes. Adding a portfolio to your website or designing a print-out with samples of your work or case studies is an effective way to demonstrate your skills and expertise.

Springwood Marketing is your one-stop shop for all things traditional and digital marketing. With specialities in graphic design, website design, SEO, copy and technical writing, branding, and more, the professionals at Springwood Marketing can help build your brand’s marketing from the ground up. Interested in learning more about these must-have marketing assets? Schedule a no-obligation consultation today!

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