For business owners, the internet has provided limitless opportunities for growth. With the help of social media and search engines, businesses can reach new audiences they may otherwise never reach. If you wish to build your customer base or clientele in 2021, an online presence is essential.  Search Engine Optimization (SEO) is the key to discovery!

A strong SEO strategy will enable you to rank among the top search results for your industry, products, and services. Not seeing much traffic to your site? Here are a few ways you can improve your Google ranking:  

Publish relevant content regularly

Publishing relevant content regularly is not only a great way to engage with your audience, but improve your Google ranking as well. Writing regular blog posts is a great way to share your knowledge and expertise, while also driving traffic to your site. 

If you own a gas detection company, you might write an article about popular gas detection monitors and sensors for environmental applications. This topic is not only informative, but will appear in search results for “gas detection in environmental applications.”

Use searchable keywords

In order to appear on the first page of search results, your content must be searchable. Your website and its content should align with what your audience is searching for.

If you are a digital marketing agency located in The Woodlands, Texas, your ideal client might be searching for “social media management the woodlands texas” or “website design near me.” In order to appear in the search results for these inquiries, you must use relevant keywords in your SEO efforts. Create a page on your website detailing your social media services and optimize using keyphrases such as “social media management” and “the woodlands texas.” Write a blog post about how website design affects user experience and optimize using the keyphrase “website design.”

Incorporate internal and outbound links

Because the Google algorithm uses links to “crawl” the internet, incorporating internal and outbound links will only improve your ranking. A quality website supports the flow of online traffic. If your website allows users to move from page to page — or to other websites — Google will push your website. Additionally, if other websites link to yours, the algorithm will consider your site worthy of citation and you are more likely to appear in search results.  

Improve your website’s user experience

Google will not push your website if it is underperforming. There are several factors that affect a website’s performance, including load speed. According to Website Builder Expert, 1 in 4 visitors will abandon a website that takes longer than 4 seconds to load — and almost half will never return. High bounce rates indicate to Google that your website is not a relevant or helpful search result, and the algorithm will exclude your website. For Google’s ranking standards, a 3 second load speed is ideal.

Update your Google listing

If you wish to improve your Google ranking for local searches, it is important that your Google listing is up-to-date. Your Google listing should include a current address and phone number. Google only wishes to push legitimate, relevant search results; without accurate contact information, Google will not recommend your business.

Your ideal client is less likely to visit your website or inquire on your services if your Google listing appears illegitimate — and with a low click-through-rate, Google will not push your website. 

Outsource your SEO

For the most effective SEO strategies, you should outsource. One of the best ways to improve your Google ranking is to allow the professionals to perform a proper SEO analysis and construct a plan! 

Springwood Marketing is experienced in designing and implementing SEO plans for various industries. All of our plans are custom to your business and include monthly planning meetings with quarterly analytics reports. We are confident in our work, so we track and verify all SEO efforts to ensure that the approach we choose for your company is providing results. Interested in learning more? Contact us for a no-obligation consultation today.

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