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In the age of social media, pay-per-click advertising, and email marketing, what role does print advertising play in overall campaigns and brand collateral? While digital
June 10, 2026
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In the age of social media, pay-per-click advertising, and email marketing, what role does print advertising play in overall campaigns and brand collateral? While digital
Online presence is not only about having a website for your business. Many factors, such as search engine optimization, active social media accounts, and consistent
A business’s Google Business profile is one of the most important things about maintaining an online presence. Oftentimes, it’s the first thing a prospective customer
Organic social media and paid digital advertising are popular and effective digital marketing tactics for many businesses. However, email marketing can be brushed aside or
As 2026 begins, the new year is a great time to assess client-facing assets and determine whether any are in need of updates, particularly websites.
Creating digestible marketing for technical companies can be tricky, as there are many intricate aspects of industries such as oil and gas or environmental that
As the holiday season continues and 2025 comes to an end, now is the time to focus on how to optimize your SEO for the
While digital marketing has increasingly become the common focus across industries, the importance of print advertising cannot be overstated. Developing the mix of different marketing
Email marketing is an effective way to segment businesses’ clients and increase brand awareness. Additionally, using email marketing is a great strategy to keep your
Blog posts are an essential part of a website’s search engine optimization (SEO). Including subject matter related to services or products that a business offers
Refreshing your website’s SEO for the new year is a great way to ensure your business starts the year off on the right foot. By
For local businesses, the holiday season is a crucial time to attract customers. Shoppers are actively seeking products, services, and gifts close to home, making
SEO (Search Engine Optimization) is essential for any company aiming to reach its target audience, but it is especially important for international industrial companies hoping
“Green Marketing” has become increasingly popular on social media for businesses aiming to promote sustainability and eco-friendly practices. Environmental companies can harness the power of
The oil and gas industry is a vast, diverse industry encompassing a large number of companies, so it’s important to have focused marketing efforts to
In the realm of digital marketing, it’s crucial for a company’s website to be designed with its target audience in mind. For businesses in the
Springwood Marketing, the go-to industrial marketing agency for targeted content creation, SEO expertise, industry connections, and data-driven optimization.
The impact of color in marketing is a fascinating topic that breaks down how different colors can influence consumer behavior, emotions, and perceptions. Marketers often
Even with the emergence of new digital marketing strategies, traditional print advertising is still effective. Springwood Marketing has compiled a list of marketing materials every
In 2023, an online presence is crucial for business growth — but you must approach social media marketing with strategy. Here are a few of
Whether you’re starting a new business in 2023 or simply wanting to rebrand, you’ll need a strong logo. Your logo should be modern, sleek, and
Ready to take your marketing to the next level in 2023? The professionals at Springwood Marketing are ready to assist! Here are a few reasons
2023 is right around the corner. With a new year comes new marketing strategies. You will not see revenue growth if you fail to consider
With an influx of email campaigns during the rise of COVID-19, consumers were inclined to unsubscribe from mailing lists. Therefore, many marketers have steered away
Fall is right around the corner — and with Fall comes back-to-back commercial holidays. Have you begun planning your seasonal marketing strategies? While it may
There is a learning curve to developing effective marketing strategies. Finding strategies that work for your business requires trial and error. New marketers will make
Marketing assets are the materials (physical or digital) that are used to promote your business. These are the items that help you reach your intended
Marketing is an investment. If you choose to outsource with an agency, you should carefully vet all your candidates before signing a contract. Not every
Inspired by the growing popularity of short-form video content, Instagram unveiled Reels in late 2020. This new form of Instagram content has created opportunities for
Content marketing is ineffective if you are not writing for your intended audience. Read the room! Understanding your audience means choosing the proper tone, diction,
There is no “one-size-fits-all” marketing strategy. Your marketing strategy should be unique to you and your business. Springwood Marketing offers 3 tips for creating an
In 2022, we work smarter — not harder! Business owners are looking for everyday solutions that increase productivity and efficiency. Strong marketing strategies are crucial
If you want to grow your business online, your products and services must appear on the first page of Google search results. In 2022, integrating
For business owners, the internet has provided limitless opportunities for growth. With the help of social media and search engines, businesses can reach new audiences
With about 30 million monthly users in the US, TikTok provides businesses the opportunity to reach new audiences with engaging video content. However, with the
Establishing an online presence is crucial in growing your brand. With almost 5 billion active internet users (Statista) — that’s over half of the global
As we see shifts in consumer demands, we must adapt by enhancing our marketing strategies. With every new year, new marketing trends and strategies emerge.
According to Google, about 97% of consumers use the internet to find local businesses. Therefore, having a strong online presence will increase your chances of
Social media is a rapidly expanding area of business marketing, especially Instagram. Take advantage of the easy-to-use platform and grow your business. Below are a
As we approach the halfway point of the year, we can reflect on the trends and predictions of 2019. Based on a poll done of
Communities around the world have felt the effects of COVID-19 in various ways. Many businesses have closed temporarily, while others have closed permanently. Families everywhere
As a business, it’s always a good idea to analyze what other companies are doing. This holiday season, take notes from your favorite brands. Chances
Blogging is an easy way to drive traffic to your website without blowing your marketing budget for the year. Businesses who implement regular blog posts
The holidays are rapidly approaching and most catering businesses are filling up their bookings for the rest of the year. For the food and beverage
Want to boost your local SEO? Google My Business (GMB) allows you to rank better in “near me” searches, but only if you use it
Goals seeming out of reach can be met with the help of a good marketing agency. However, without a collaborative relationship, a company may feel
According to a recent survey, 86 percent of consumers use the internet to find local businesses. This means companies need to increase their digital footprint
Word of mouth can be a company’s most invaluable marketing tool. Great reviews build customer confidence and contribute to overall brand experience. By reading customer
Instagram stories are an easy way to connect with followers. Businesses often use stories to give followers a behind-the-scenes peek, showcase a new product or
As you enter the second half of 2019, it is important to evaluate your social media presence. By implementing the following trends into your social
Email marketing can be a useful tool when trying to reach customers. While you can almost guarantee an email reaches a potential customer’s inbox, it
A website becomes an essential tool when running and growing a business. However, without traffic, your site isn’t doing its job. With almost two billion
Brand building has become just as important as search engine optimization (SEO). It used to be enough to just throw some keywords on a webpage
Print advertising covers a wide variety of items including sales brochures, fliers, billboards, coupons, newspaper/ magazine ads, and business cards. Advertising in a print medium
Representing a product or service visually plays a key role in any effective marketing campaign. Graphic design is an important tool in your arsenal when
Link building is crucial for a successful Search Engine Optimization (SEO) ranking. So, what is link building? The internet has a ton of content. Link
In a world where information is not only abundant but sits right at everyone’s fingertips and is available in a matter of seconds, cutting through
In 2019, there are approximately 2.77 billion social media users. Therefore, establishing a social media presence can play a huge role in generating business growth.
Business owners are constantly searching for new ways to increase brand awareness, and ultimately, revenue. The marketing industry is ever-changing, though – as are its
Utilizing social media to grow a brand is one of the most popular digital marketing practices in 2019. However, simply using social media will not
In terms of marketing a business, search engine optimization (SEO) is the heart of a successful article. However, business owners must stay on top of
As the new year approaches, it’s an ideal time for businesses to evaluate their current marketing plans and implement changes to promote superior growth through
It’s holiday season–is your business prepared? According to the NRF, nearly one-fifth of an industry’s annual sales come directly from the months of November and
For many companies, maintaining efficient internal communications and operations is a struggle. Aligning with the digital transformation in most contemporary businesses, mobile apps have been
In today’s complex market, maintaining a customer database on paper and in spreadsheets is simply not enough. Utilizing sales management software and platforms, a user can
Businesses come in all shapes and sizes with different histories, backgrounds and motivations at-hand. When it comes to creating search engine optimization (SEO) for your
With each changing season offers businesses new opportunities to grow and thrive. Spring, summer, winter and fall–every season brings a set of unique holidays and
Today, we live in a mobile-centric world where most Americans rely on their smartphones for communication and information. For a business of any size, it
This week, we will be featuring a post from guest Rick Schissler. Rick offers consulting, mentoring and advising for profit enterprises and has success in
Constructing an annual marketing plan is not a simple task for a business of any size. Unfortunately, a faulty marketing plan can result in indigestible,
It’s no secret that the use of video content is on the rise. More businesses than ever are beginning to incorporate video content into their
Social media is the hottest marketing tool in the world. It is a free and effective marketing tool that may increase brand awareness and generate
Your brand is more than a logo–it’s the way society perceives your company. Simply put, your brand is your promise to your customer. It tells them
Environmental, Industrial, Oil & Gas Marketing
For more than a decade we have specialized in helping European and Canadian companies customize their marketing and advertising strategies to breakthrough sales within the United States.
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