2023 is right around the corner. With a new year comes new marketing strategies. You will not see revenue growth if you fail to consider new and emerging marketing trends when creating your marketing plan. Be proactive and consider implementing these strategies for success in the new year:
Get familiar with Meta Business Suite
With a soft launch in 2020, Facebook introduced Meta Business Suite, a page manager that allowed users to access content schedules, analytics, inboxes, and more — all under one interface. Until its hard launch in Fall 2022, users could opt out of using this new interface if they wished. Now, using Meta Business Suite is required to share content and engage with audiences.
Entering 2023, social media managers must be familiar with Meta Business Suite. It’s the only way to grow your presence on Facebook — and Instagram, since Facebook has purchased the app.
While there are mixed opinions on Meta Business Suite, it could be a more cost-effective option for marketers paying to use a third-party scheduling platform. If Facebook and Instagram are your primary social platforms, ditch the paid third-party apps and use Meta Business Suite.
Create short-form video content with TikTok
According to Zippia, TikTok was the most downloaded app in 2022 with close to one billion active users across hundreds of countries. No matter your industry or niche, your target audience is on TikTok and they’re consuming short-form video content! If you aren’t on TikTok, you’re missing an opportunity to generate brand awareness.
With short-form video etiquette, unique video and audio editing, and niche communities, TikTok is more than a social platform — it’s a culture. It’s important that you truly understand TikTok in order to be successful. Your content should appeal to what’s trending and support user-generated content (your content should be “stitchable”). Click here to learn more about using TikTok for business.
Invest in influencer marketing
With the growing popularity of sites like Instagram and TikTok, influencer marketing creates new growth opportunities. Social media users follow influencers they relate to or admire, whether it be because of shared interests or simply engaging content. Regardless, social media influencers have parasocial relationships with their followers; their followers trust them. With trust comes the ability to influence — they’re called “influencers” for a reason!
Do a little research and find social media users with large followings; depending on your products and services, these people could be local, national, or global. Extend offers for partnerships — advertisement or product placement in exchange for compensation. Partnerships like these help you reach your target audience, connect you to new markets, build trust with prospective customers, and ultimately generate sales.
Increase your ad budget and develop remarketing strategies
Markets are becoming oversaturated. No matter the industry, it seems you have new competitors every day! With the new year, you must strategize ways to “one-up” the competition. Begin by increasing your ad budget. Whether you prefer Google Ads or Facebooks Ads, increasing your ad budget will ensure better ad placement and reach. The goal is to out bid your competitors so your products and services rank higher in search results.
Ads don’t always convert the first time around! You must prepare remarketing strategies. Remarketing targets users who have viewed your ad and landing page previously without making a purchase. Remarketing is a friendly reminder: “Hey, don’t forget about us!”
Looking to strengthen your 2023 marketing strategy but not sure where to begin? Schedule a no-obligation consultation with one of our professionals today!
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