In 2023, an online presence is crucial for business growth — but you must approach social media marketing with strategy. Here are a few of the most common social media management mistakes:

Failing to analyze performance data

Posting for the sake of posting is not an effective approach. Everything you post should be strategic and generate engagement. To ensure you’re posting valuable content, you should be analyzing the performance data. Analytics can show you what is and is not working with your audience. With this information, you can make adjustments to your strategy and content for increased engagement. Click here to learn more about analyzing performance data.

Failing to diversify your content

For optimal engagement, your content should be diverse. You’re not limited to posting still images with long, boring captions. You can share product demos, fun facts, trending industry topics, etc. You can share images, gifs, animations, short-form video, long-form video, blog posts, and more. The options are endless! Click here to learn more about repackaging content for several media forms.

Running ads with unclear objectives or strategy

Paid advertising is only effective when done correctly. When running ads on platforms like Facebook and Instagram, you must have clear objectives. What are you trying to achieve with this ad? Increase engagement? Generate clicks? Direct users to call or message your business?

Once you have identified your ad objectives, decide whether the content of your ad supports these objectives. If you wish to increase engagement, does the graphic or video support engagement? Does it pose a question? Does it generate discussion? Click here to learn more about creating social media ad campaigns.

Treating each social platform the same

There are a handful of social media platforms that marketers use to grow their businesses in 2023 (Facebook, Twitter, Instagram, TikTok, etc.) — and they all require a unique marketing strategy. On Facebook, you can share statuses, images, videos, and more; meanwhile, TikTok is geared toward short-form and long-form video content. Additionally, each platform has a unique target audience. Facebook users are generally over the age of 30, while most TikTok users fall in the age group of 18-30. These are things to consider when creating content for each platform.

Failing to engage with your audience

As social media marketers, we want to create content that supports engagement. However, our jobs do not stop once we receive “likes” and comments. We must engage with our audiences! This includes responding to comments and private messages. Brands that address their customers’ needs and engage frequently build a loyal following. Good customer relations generates sales!

Interested in learning more? The professionals at Springwood Marketing specialize in  social media management. Schedule a no-obligation consultation today!

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