With an influx of email campaigns during the rise of COVID-19, consumers were inclined to unsubscribe from mailing lists. Therefore, many marketers have steered away from email marketing. However, email marketing is still effective in generating traffic and conversions — if done correctly! Optimize your campaigns with these high-converting email marketing practices:

Personalized messaging and segmentation

The more generic the email and messaging, the fewer the conversions. Your audience may share similar interests, but are still a diverse group of people. Therefore, your delivery should be unique to each type of customer. Segment your mailing list into relevant categories, such as age, location, or pain points. Then, personalize your delivery for each group.

Exclusive offers

Give your customers a reason to subscribe to your mailing list by offering exclusive discounts as incentive for subscribing. Not only is this a great way to grow your mailing list, but will also increase conversion rates. Offering an exclusive discount may motivate customers to finally make a purchase they were hesitant to make.

Call-to-action + FOMO

Sometimes your customers just need a little nudge! Creating a sense of urgency will cause FOMO (Fear of Missing Out). When consumers think they might miss out, they’re more likely to act. When drafting your messaging, include a call-to-action to motivate your customers to “learn more”, “shop now”, etc.


Sometimes the most simplistic emails are the ones with the highest conversion rates. Short, sweet, and to the point. With flooded inboxes, users don’t have the time to read a novel — be clear and concise. Convey your message in as few words as possible, include a few captivating visuals, and send. Don’t overthink it!

Interested in learning more about high-converting email campaigns? Schedule a no-obligation consultation with one of our professionals today. Contact Springwood Marketing!

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