During the holiday season, there’s no denying that there’s an extreme increase of online activity. Users are shopping, searching for the perfect gifts for those they love. Companies and small businesses take this annual opportunity to capitalize on these festivities, targeting new and returning customers alike. In order to take advantage of this jolly time of year, here are a few effective strategies to enhance your website and business’s visibility to attract shoppers:

Research Keywords

Start by taking the time to research main holiday-specific keywords related to your product of services. If you want to attract the holiday traffic, you’ll need to sort out what keywords will be beneficial to your content. After finding main holiday keywords, you’ll want to dive deeper into niche keywords. For example, if you sell hand-poured candles, explore keywords such as “scented candles”, or “soy candles”. Also, be sure to check out seasonal or trending keywords that are relevant to the holidays. Be sure to think beyond Christmas and acknowledge other holidays such as Hanukkah, New Year’s Eve, Thanksgiving, or specific cultural celebrations depending on your target audience.

Create Holiday-Themed Content

Creating holiday-themed content is an effective way to engage your target audience and boost your site’s visibility during the season. Making your website and social media accounts holiday oriented can attract the attention of shoppers, so glamorizing your company this time of year is the way to go. Make things easier such as creating gift guides such as, “gifts for him” or “gifts for the kids”. Share heartwarming stories from your customers about how they celebrate the holidays using your product. Include photos or videos of your product being unwrapped, along with testimonials of how much your product was loved. You can also create interactive social media posts such as holiday polls or quizzes related to your industry. Encourage your audience to participate and share their results on social media.

The holidays can be the most wonderful and profitable time of year, so accept the opportunity of representing your services loudly. With the use of social media and search engine optimization, you can market your company loud enough for Santa to notice! Have more questions about attracting holiday traffic? Schedule a no-obligation consultation today!

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