As we approach the halfway point of the year, we can reflect on the trends and predictions of 2019. Based on a poll done of dozens of talented marketing professionals, here’s a look at some of the top marketing strategies of 2020:
Educate Audience
Especially in the recent years, content is king. Viewers enjoy reading and learning things on the internet and usually do a lot of research before committing to a purchase. As of 2019, 77% of business to business marketers use content marketing. Use your marketing to inform and teach potential customers about your product or service while advertising it.
Personalize Messages
With the analytical abilities we have in 2020, marketing can now be much more personalized. Apps like Instagram and Facebook track the demographics and segments of viewers and push ads that fit specifically to the interests of the individual. Go beyond adding the first name in an email greeting. Dig into the mind of the audience and deliver to them what they want to see.
Update Content
As content sits on your website and time passes by, the validity and trust factor of the information loses value every day. By updating past content, your SEO and freshness ranking will see an increase. Simply by tweaking old articles and moving up the revision date to the present, studies have seen these rankings instantly improve on Google. Sometimes it’s not about generating new content but instead refreshing the old.
It’s still not too late to upgrade your marketing strategies for 2020. Here at Springwood Marketing, we are committed to providing professional marketing services and resources, including website design, graphic design, social media, SEO, print advertising, consulting, and more. Contact us today to get started on your marketing consultation.