Social media is one of the easiest ways to drive customers to a website and grow a business. However, not all social media platforms are created equally. Companies tend to thrive on different platforms based on their product, service, or target market.
Almost 1.5 billion people log into their Facebook account daily, making it a great platform for reaching potential customers. By creating a business page, your company can post relevant information for followers to share and engage with. Facebook also enables your customers to leave reviews and connect with you regarding your services. Facebook is a great channel for targeted, paid advertising, as well.
Instagram is the perfect tool for businesses hoping to share their visual content, such as images and videos. Since its launch, Instagram has risen as one of the top social media platforms, as visual content is more engaging than simple text. This platform is a favorite among the food, photography, home decor, and fashion industries. With most users checking the app daily, Instagram makes it easy for businesses to receive exposure.
LinkedIn is the ideal platform for professional networking. This platform is especially beneficial for businesses that serve other businesses. Aside from connecting with other professionals, LinkedIn enables its users to share their work history/credentials, job postings, and other career-oriented content. Unlike other social media platforms, LinkedIn does not have a filtered feed. When a user posts an update, the content appears in feeds regardless of past interactions.
Google My Business
Google My Business is a free tool that allows businesses to setup a profile displaying their name, address, phone number, hours, and location. Claiming a company’s listing on Google is critical for local SEO strategy. Providing this information makes it easier for potential customers to find your business when searching on their desktop or mobile device. Google My Business also offers Smart campaigns. These campaigns help customers find your business using ads on Google Search and Google Maps.
Springwood Marketing is a certified Google Partner. Let our social media experts help your business determine the best social media platforms for sharing content. Contact us to discuss your options.