Content marketing is ineffective if you are not writing for your intended audience. Read the room! Understanding your audience means choosing the proper tone, diction, and rhetorical techniques when creating ad copy, blog posts, or social media captions. Springwood Marketing has broken down the 3 key writing styles for effective content marketing:
B2B
B2B (business-to-business) writing is the preferred style for businesses selling products or services to other businesses. This writing style is often more formal than other styles.
No matter the style, it’s important to consider your target audience’s needs. What is your audience searching for? For B2B businesses, their target audiences are searching for solutions that will support revenue growth and increased productivity. Therefore, it’s important that your writing highlights all the ways your products/services could support revenue growth and increased productivity.
B2C
B2C (business-to-consumer) writing is the preferred style for businesses selling products or services to consumers. Given that B2C targets everyday people, this writing style allows for more creative freedom. Depending on the demographics of your target audience, B2C writing may be formal or more fun and light-hearted.
Consumers are often searching for solutions that make their lives easier or more enjoyable. Sometimes consumers are searching for people who possess a specific skill set that they do not. B2C writing should highlight all the ways your products/services could provide ease or entertainment for your consumers.
C2C
C2C (consumer-to-consumer) writing is the preferred style for consumers selling directly to other consumers. For instance, reselling items on eBay or selling items with affiliate marketing. This business model is fairly informal, as is the writing style.
Similar to B2C, C2C targets people who are searching for solutions that make their lives easier or more enjoyable. With C2C writing, there is an added element of relatability, particularly in affiliate marketing. When writing, C2C marketers should take advantage of this human element. “This product changed my skin. I’m glowing! You have to try this product. Use code XXXXXX for 25% off.”
At Springwood Marketing, our professionals specialize in content creation and social media marketing. From creating content calendars to producing and publishing original content, we can develop and implement your marketing strategy from start to finish! Interested in learning more? Contact us today!
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