As a business, it’s always a good idea to analyze what other companies are doing. This holiday season, take notes from your favorite brands. Chances are, your inbox is full of emails boasting low prices and great offers. Your business, no matter how big or small, can benefit from implementing email marketing into your brand strategy.

Customers Prefer Emails

According to a recent study, 72% of consumers prefer to receive promotional information through email. Emails are beneficial for the customer because they can view it whenever they want with little distraction. 

Reach Mobile Consumers

In their free time, consumers tend to scroll through their mailboxes more than viewing social media, playing games or general web browsing. Businesses can use this statistic to their advantage when determining their market strategy. 

Save Time and Money

Unlike other forms of marketing, emails do not require extensive budgets to be successful. Many platforms allow you to create and send thousands of personalized emails per day. For example, MailChimp’s free plan allows you to send emails to 2,000 subscribers. As your business and its list of emails grow, you can look into using paid versions with added benefits.

Increase Brand Awareness

Email marketing allows a business to build relationships virtually. Something as simple as personalizing an email with the reader’s name can make a customer appreciate your business more. Remember, customers determine the success of your brand. If they feel happy and appreciated, they’ll share their experience with others. 

Start Building Your Subscribers

A successful email marketing campaign can leapfrog your business. If you’re ready to start gaining subscribers but don’t know where to start, let Springwood Marketing help develop your strategy. Contact us for a strategic consultation today.