Creating a solid and strong brand voice is the best way to keep your content consistent and distinguishable. A voice will help define you and your brand, as well as what you want it to stand for. This can help you understand who your audience is and how you want to present your brand to them. To strengthen your brand’s identity to the public, here’s a few ways to construct your voice.

Research Your Audience

Before using your voice to speak to an audience, you will need to determine who it is you’ll be speaking to. Find your target audience by studying your current customers. With the use of Google Analytics, you can obtain demographic information such as age, gender, and location. Pay close attention to your customer’s purchase patterns to better understand their interests. You will be able to connect with your audience better when knowing more about them.

Define Your Mission

To build a  successful brand, you must have a mission that states what you want to promote or change. Use this mission to help customers understand what your brand’s purpose is and how it can make a difference. Think about how this relates to your social audience and how to make your content relevant to what they need, want, or hope for. This will motivate more customers to categorize themselves with your brand, and will gain social attention overtime.

Brand Personality

Developing a brand personality will depend on what your brand’s mission is. This will determine the mood, tone, and language you use for your brand. The most commonly used personalities for marketing are sincerity, excitement, competence, sophistication, and ruggedness. Sincerity works great for companies wanting to appear honest and cheerful. Excitement demonstrates spirited and imaginative nature. Competence shows that the brand can be considered reliable and successful. Sophistication adds a charming and upper class feel to the brand. Finally, ruggedness gives off an outdoorsy and tough attitude. These personality traits help shape brands into creating their own personality.

A brand’s voice is how your audience perceives your company, which will improve the brand-customer relationship. You’ll find that having a unique brand voice will make your company more identifiable to the public, resulting in wider coverage and awareness. Have more questions about building an effective brand voice and how to use it for brand growth? Schedule a no-obligation consultation today!
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