With each changing season offers businesses new opportunities to grow and thrive. Spring, summer, winter and fall–every season brings a set of unique holidays and events which can cause consumers to behave differently.

In marketing, seasons matter. Because the most beneficial season may vary by industry, business owners must pay attention to the diverse consumer behavior within their markets in order to determine what strategies are worth focusing on during that time.


Many view springtime as a fresh start. To refresh your business, it may be a good time to ‘spring clean’ your marketing strategies. Since springtime offers a great deal of holidays, events and themes–such as Easter, St. Patrick’s Day, Father’s Day and Earth Day–spring is a good time to get rid of old tactics and bring in new, innovative ones.


Summer holds numerous marketing opportunities for businesses. During the summer, businesses can utilize the weather to their advantage–the sunshine and outdoors concepts can be implemented into campaigns. Many unknown national holidays exist in the summertime, such as National Hot Dog Day, and may be fun to utilize in order to grab the audiences’ attention.


People tend to think of fall as a new beginning–summer is coming to an end and a new school year is on the rise. Like summer, using the cooler fall weather and the changing color of the leaves to your advantage in marketing campaigns can be beneficial. Halloween, Thanksgiving and Black Friday are notable holidays in the fall and can stir a few creative marketing tactics.


Due to the heavy marketing that comes with the holiday season, it’s important for businesses to stand out. With Christmas, New Years, and Valentine’s Day in the mix during this season, the winter is the perfect time to form true connections with your consumers beyond your products or services–ultimately building trust which can result in positive consumer behavior.

Springwood Marketing creates customized marketing plans for clients with industry market and current season in mind. At Springwood, our marketing professionals strive to navigate clients through the changing seasons to optimally grow their brand and become successful. Call us today!