Social media is a rapidly expanding area of business marketing, especially Instagram. Take advantage of the easy-to-use platform and grow your business. Below are a few of the benefits of using Instagram for Business:
Advanced Targeting Options
Instagram has one of the most advanced ad targeting systems around, which can be a huge marketing advantage to any company. As a business you can advertise by many different specifications, including age, interests, behavior, and location, ensuring your ad is seen directly by members of your target market.
Purchasing Power
Over 1/3 of Instagram users have used the app to purchase an online product. With Instagram’s “Shop” features, your products can be advertised and sold within the Instagram app. The sheer volume of Instagram users that could come into contact with your product advertisements alone makes the investment worth it.
Business Profile Features
Instagram has many special features for business profiles, all completely free and easy to use. These features include post/interaction insights, buttons to promote and contact the business, and an extra line in your bio for field of business. These features alert users who find your page that you are a business account and make it easier for you to track your marketing progress per post.
Brand Building
With Facebook, to gain business followers you have to pay for them with Facebook ads. Instagram allows you to build your follower base naturally, gaining followers for free as they choose to interact with your page. This following begins to build a relationship between you and the customers, which can build over time with more posts and interactions.
Overall, using for business Instagram has many features that are beneficial to business users. While social media is free, it can be time consuming. Springwood Marketing has years of experience in social media marketing that could benefit our business. Put your marketing in the hands of professionals and contact us today to discuss what we can do for you.