In today’s complex market, maintaining a customer database on paper and in spreadsheets is simply not enough. Utilizing sales management software and platforms, a user can store contacts, send automated emails, track notable leads more effectively, and overall improve a business’ sales process. These platforms can be modified to fit virtually any business type–offering a comprehensive management solution.

According to research, without utilizing a customer-relationship management (CRM) software platform, 79 percent of leads fail to convert to sales–causing a business to significantly struggle against market competition.

Analytical data given through CRM platforms allow a business owner to recognize what is working and what is not and make changes to daily operations accordingly. Businesses that leverage the available data can ultimately improve customer relations, boost sales and build long-lasting relationships that converts to customer loyalty.

CRM software aims to automate all marketing campaigns and processes to create better experiences for both the businesses and their customers. In addition, with unified sales software in place, business owners and operators can clear tedious tasks from their schedules and streamline a team’s activities for minimal input and maximum output.

As a business owner, not exploring the CRM options available could be a huge oversight for your company. However, if your company currently uses Salesforce, Pardot, HubSpot, or a different management platform, Springwood Marketing has extensive knowledge in navigating and managing these platforms for clients who seek to focus on core business practices.

At Springwood, our digital marketing experts strive to implement adequate interaction with potential customers from engagement to action through automated email or direct contact. Our professionals work diligently to ensure all potential customer information is appropriately organized for quick, easy reference when needed–influencing optimal business efficiency.

Contact the professionals at Springwood Marketing to provide sales and customer journey platform management for increased business productivity.