Your website is like an online portfolio. Is your website making a lasting impression on your target audience? In order to improve your Google ranking and convert clicks to sales, your website should have these 5 pages:
Homepage
Your homepage is the most important page on your website. It’s the first page people see when navigating to your website and it directs traffic to other pages on your site. The design and navigation of this page will determine whether a visitor stays or moves on to your competitors. Therefore, the homepage must make a lasting impression! When designing your homepage, think eye-catching visuals, movement, compelling copy, etc. Visitors should immediately see your logo and a call-to-action message.
About Us
Allow your audience to get to know you better through your About page! The About page is where you will outline your company’s mission, vision, and goals. The About page may include a brief but compelling company history and photos of the team. While the homepage introduces the company, the About page introduces the people who make it all happen. A strong About page should feel relatable and appeal to your audience’s emotions.
Services/Portfolio
Your audience is browsing the internet for a reason: they’re looking for a specific product or have unmet needs. What do you have to offer your audience?
Your Services page should highlight all the services or products you offer, with images and detailed descriptions that outline applications or benefits. If you are a service provider, you should also consider including samples of your work. The Services page should convince your audience that you can satisfy their needs better than your competitors can.
Blog
Blog pages are not only a great way to showcase your expertise and answer frequently asked questions, but are also great for SEO! Your blog posts should be informative and consist of trending topics within your industry. These posts should be relevant to your products/services and include optimized keywords. After publishing, you can share these posts to social media to generate more traffic to your site!
Contact Us
The only way clicks convert to sales is if your customers can contact you and purchase your products/services. Even if visitors are on the fence, a quick call or email could provide the clarification they need to make the purchase. Therefore, you must have a Contact page! Your Contact page should include a phone number, email address, and physical/mailing address. You may also consider embedding a map, so customers can easily find your storefront.
Springwood Marketing, LLC knows the power a well-nurtured website could have on potential customers. To be an effective marketing tool, it must captivate and maintain an audience with the proper balance of design, navigation ease, and functionality techniques. The professionals at Springwood Marketing specialize in designing high-converting websites. For more information on Website Design in The Woodlands, TX, schedule a no-obligation consultation today!
Don’t forget to follow us on Facebook, Twitter, LinkedIn, and Instagram!