A recognizable and lovable brand is the most valuable asset a company can have. Creating solid branding can push a business to the next level. Branding is more than an updated logo, new website or advertisement. Although those items packaged together can contribute to the growth of a brand, a business needs a solid plan to reach potential customers.
Nail Down Your Target Audience
The foundation of branding is a company’s target audience. When creating new content, it is important to keep in mind who you are trying to reach and why they need your product or service. To begin, identity the age, gender, location, income and education level of your ideal customer. Keep in mind their motivations and goals while branding your business. By narrowing down your company’s audience focus, you can ensure your message clearly reaches recipients.
Discover Your Voice
Creating a brand voice becomes important when planning social media posts or writing blogs. For example, your company’s voice might be professional, friendly, service-oriented, authoritative, conversational or informative. Maintaining a consistent voice gives a company the best chance at connecting with customers on different channels.
Create an Elevator Pitch
You have less than 15 seconds to catch a reader’s attention when they visit your website. If they can not quickly identify your company’s purpose and what it offers, they will likely look for another site. Like a short, one-minute elevator pitch prepared for those you meet in person, your website home page should immediately identify who you are, what you offer and why people should care.
Stay True to Your Brand
Once you find something that works for your business, stay consistent. Use your brand voice for every piece of content you create. Inconsistency confuses customers and makes growth difficult.
Springwood Marketing can help your company identify a target audience and voice. Once your company has a solid foundation, our team can also help design logos, build websites, manage your website and create content relevant to your company’s mission. Contact us to grow your brand.