There is no “one-size-fits-all” marketing strategy. Your marketing strategy should be unique to you and your business. Springwood Marketing offers 3 tips for creating an effective marketing strategy:

What are your marketing objectives?

Business owners usually have 5, 10, and 20-year visions. Your marketing plan should support you in reaching your short and long-term growth goals. Therefore, a generic, “run-of-the-mill” marketing plan won’t cut it. The first step in creating an effective marketing strategy is to identify your marketing objectives. What are your unique goals? What do you want to come of your marketing efforts?

Here are a few examples of some marketing objectives:

When you identify your specific marketing objectives, you can decide what the best approaches are in achieving these goals. If you wish to grow your local audience, you might consider sending out mailers to local post codes. If you wish to convert search engine clicks to sales, you might consider investing in SEO and Google Ads.

Who is your target audience?

Like your marketing objectives, your target audience will also influence strategy development. Who are you intending to reach in your marketing efforts?

Begin by identifying the demographics of your audience. What are their ages, genders, locations, interests, etc? Knowing these details will help you determine how best to reach these individuals. If you wish to grow your social media following and increase engagement on your content, you may consider researching the demographics of each social platform. What platforms is your audience using? If you wish to reach a younger audience, TikTok and Instagram are great options. If you wish to reach an older audience, Facebook might be a better fit. If your business serves consumers, TikTok and Instagram are great platforms for creative, fun content. If your business serves other businesses, it may benefit you more to focus your efforts on Facebook and LinkedIn. 

What is your marketing budget?

Large companies often have large marketing budgets. This cannot always be said for small businesses. With limited funds, small businesses must be strategic in their marketing efforts to get the greatest return on investment — there’s no room to waste money on projects that won’t yield results.

Before investing, create a budget. Next, determine what projects would offer the greatest return on investment. Prioritize the avenues that are worth your money! You may not have the funds to invest in Google Ads, but you could invest in a small SEO package that will boost your Google ranking and generate more sales.

Springwood Marketing is committed to providing professional marketing services and resources. We work closely with clients to create a customized strategy that suits their business style and target audience. Interested in learning more about the services we offer? Schedule a no-obligation consultation today.

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