In highly niche or technical industries, it can be difficult to create easily digestible content for the target audience. Many customers may not know the intricate and technical details of industrial products such as gas detection equipment, so creating user-friendly content is essential. Read on to discover how to repurpose and translate existing technical documents into easy-to-understand social media content.
Technical Documents as Social Media Graphics
Creating social media graphics with information such as features, applications, and specifications in an aesthetically pleasing list is an effective way to get eyes on a product. Like anything in social media, including a graphic in a post does not guarantee more engagement, but graphics are proven to be eye-catching. An example of a graphic would be features of a product from a product manual translated into an easily digestible list. Using existing technical documents is also an effective method to ensure that published content is accurate.
SEO Articles
SEO articles are an effective way to improve a website’s search engine ranking while also providing informative content to the target audience. SEO articles are meant to be written in non-technical language, and for industrial companies, they can be an effective method to explain highly complex information in simpler terms. Consumers look to companies for expertise in their industry, so publishing informative SEO articles is not only useful in driving traffic to a website, but also informative to users.
Partner with Springwood Marketing to Optimize Your Social Media Presence
Springwood Marketing specializes in creating high-quality and engaging content for companies in industrial industries. From oil and gas to environmental companies, our team of professionals has experience managing social media and creating advanced technical documentation.
Interested in learning more about our social media management services and how Springwood Marketing can help translate your company’s technical documents into engaging social media content? Contact us today for a no-obligation consultation and learn more about the packages we offer.
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