In a highly diverse and competitive industrialized landscape like Houston, investing in marketing is essential to stand out from the competition. Partnering with a marketing agency that is familiar with your industry is essential to providing accurate and targeted advertising. Read on to learn more about Springwood Marketing and the industrial marketing tactics we use to help our clients stand out from the competition.
Pay-Per-Click (PPC) or Paid Advertising
Pay-per-click advertising is an effective and customizable method of advertising in many different industrial sectors. While search engine optimization is highly effective, paid advertising puts your business at an even further advantage in search engine results to effectively reach your target audience. Google ads, LinkedIn ads, and similar platforms allow businesses to target their advertising to those of a particular demographic, including location, interests and more. For industrial companies, especially those with a more niche product, knowing which user segments to target is essential to increasing sales.
Springwood Marketing assists in the creation and management of paid advertising. Our graphic designers and writers work to create visually appealing ads for each platform and manage your budget, timeline of the ad releasing, and more.
Trade Shows
In many industries such as oil and gas, gas detection, wastewater services, and similar industrial sectors, trade shows are an essential aspect of marketing. These in-person events are incredible opportunities to promote a business and connect with others in a specific industry. There are countless trade shows around the country, and Springwood Marketing assists our clients in organizing, designing, and securing trade show booths or promo items. Our team has extensive experience assisting with all aspects of trade shows for exhibitors across multiple industries.
Content Marketing
Whether through white papers, case studies, newsletters, or blog posts, content marketing is an essential part of providing consumers with product information and details about an industrial company. Visually appealing and organized documents reflect well on a company and allows potential leads to have detailed information to refer back to during the buying process.
Springwood Marketing’s technical writers and associates have experience writing technical blog posts as well as reviewing and designing datasheets for companies in a variety of industries. No matter the timeline, our team can create visually organized and accurate documents regardless of industry.
Partner with Springwood Marketing for Your Industrial Marketing Needs
For industrial marketing, it’s essential to partner with an agency that understands your company and specializes in technical industries. Interested in learning more about our services and seeing some examples of our previous work? Contact us today for a no-obligation consultation.
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