Creating shareable online content is essential to business growth. Your content should be relevant, informative, and appeal to the needs of your target audience. This type of content will drive interaction, increase brand awareness, and emphasize the need for your services. Here are 7 tips for creating shareable online content:

7 Tips For Creating and Sharing Content:

    1. Establish Your Social Media Goals – It is important to determine what it is you are trying to accomplish with social media. Are you hoping to drive traffic to your website? Increase revenue? Expand your clientele? Establishing your social media goals will allow you to determine what content topics to share and how frequently you should share that content.
    2. Know Your Audience – Knowing your target audience is key. Who do your services appeal to? Once you have determined who your target audience is, you can tailor your content to that audience. Those interested in your services are likely share your posts, which will ultimately expand your reach and attract new customers.
    3. Research Content Topics – What you publish on social media should be accurate and reliable. Therefore, it is important that you do your research before sharing – this will establish your brand as a reliable source of information. What are some buzzwords or topics of discussion within your industry? What topics do consumers want to know more about? Consider these things when sharing.
    4. Offer Something Useful – Consumers are looking for easy, efficient solutions to their everyday problems – and your content should provide just that! If consumers benefit from what you are publishing, they will likely come back for more. Offering free advice or tips that are relevant to your industry will satisfy consumer needs and ultimately grow your following. Useful content is shareable content – and this will bring awareness to your company and its services.
    5. Use Hashtags – Hashtags expand your reach. On each social media platform, users can search for hashtags that relate to their interests and relevant information will appear. Therefore, you should aim to include hashtags that are relevant to your industry. Utilizing hashtags will ensure your posts appear in search results. Appearing in search results will generate interest in your services. You may also consider creating a unique hashtag specific to your company (e.g. #SpringIntoMarketing with Springwood Marketing). These unique hashtags increase brand recognition.
    6. Implement SEO – Search Engine Optimization (SEO) is an effective tool that utilizes searchable keywords and specific topics relevant to your industry in order to increase your search engine ranking. SEO can be applied to your website and will increase your company’s visibility in organic searches. SEO is especially beneficial for companies in oversaturated markets. SEO will ensure you appear before your competition in search results.
    7. Rely on Experts – The responsibilities that come with owning a business are endless. For business owners, social media management and content creation are often prioritized last. You should consider outsourcing your digital marketing needs, so you may focus on your business objectives. The experts at Springwood Marketing can evaluate your audience and create unique content relevant to your industry. Contact us today!

If your business is seeking help with content creation or social media management, contact the experts at Springwood Marketing for a complimentary quote.