Technical writing or content writing – which style is most important? While both styles of writing play an important role in marketing and informational material, it’s important to know the difference. Both styles are essential to a business’ success, and Springwood Marketing’s team of writers is proficient in providing businesses with cohesive, clearly understandable content.
Technical Writing or Content Writing; What’s the Difference?
Technical writing is used for intricately technical material, such as product manuals, datasheets, and whitepapers. Springwood’s technical writers study each of our clients’ industries and familiarize themselves with industry terminology, regulations, and the fine details to ensure that each document that we create is accurate and well-rounded. Additionally, our technical writers design documents according to each client’s brand guidelines to provide cohesive, aesthetically pleasing, and accurate documentation to put each client’s best foot forward to their customers.
Content writing differs significantly from technical writing. This style of writing is much more casual, but can be a great introduction to a company’s clients that may not be as well-versed in an industry. Additionally, content writing allows companies to put themselves forward as thought leaders within their industry. Examples of content writing include newsletters, website blog posts, and case studies.
Springwood Marketing’s team of writing professionals is also proficient in this style of writing. Our team writes articles for companies across a variety of industries, helping them provide important information to their customers while also aiding their search engine rankings through the use of relevant keywords. Basically, content writing is a far more casual style of writing that puts content out to a wider audience.
Technical Writing or Content Writing; Which Does Your Company Need?
For industrial companies, the short answer is your company will generally benefit from both styles. Cohesive technical documentation is essential for industrial companies and content writing is incredibly effective for marketing purposes.
However, this may not be the case for all companies. For companies not within the industrial sector, or companies that do not have complex processes that require technical documentation, content writing is an excellent choice to increase your search engine rankings and provide your customers with helpful content. Whether through email newsletters, blog posts on your website, or success stories from past customers, each marketing tactic has its own set of benefits for every company.
Partner with Springwood Marketing for Your Technical Writing or Content Writing Needs
Unsure what marketing services could benefit your business? Our team at Springwood Marketing would love to speak with you about your business and how we can help. Whether it’s a big project that you’ve been putting off or you want to be more consistent with your marketing strategy, we’re here to help hone your marketing efforts.
Contact us today for a no-obligation consultation and find out more about our services. To be notified when we post or keep up with Springwood, be sure to follow us on LinkedIn, Facebook, and Instagram!