Content marketing is one of the best ways to showcase your expertise and engage your audience online. However, if you’re constantly creating, it can be easy to run out of ideas for content. That’s why you should be repurposing content to offer your audience more value! Here’s how:
4 Types of Media
In 2022, there are four types of media that are successful within the online space: infographics, blog posts, short-form videos, and long-form videos.
Infographics are great for sharing tid-bits of information, whether it be a fun fact, statistic, quote, or an eye-catching sales promotion. Infographics perform best on Facebook and Instagram.
No matter the industry, blog posts allow you to showcase your expertise. Blog posts are informative and more thorough than other forms of media. Publishing regular blog posts is great for SEO, and you can easily share these posts to your social platforms to increase traffic.
In 2022, short-form content is important. Many people no longer have the attention span to consume lengthy content. Short-form videos are brief but effective and typically do not exceed 2.5 minutes in length. Platforms like TikTok have revolutionized short-form content with funny trends and sounds. Find a trending sound that relates to your products or services and start creating!
Short-form videos may be easier to consume, but long-form videos are making a comeback. Platforms like Facebook and YouTube are great for posting long-form videos, such as tutorials, interviews, and social experiments. Previously, TikTok only allowed creators to post videos under 60 seconds; now, creators can post videos up to 3 minutes in length.
Repackaging and Repurposing
After posting an engaging infographic on social media, your audience was so interested in the subject matter that they want to know more! You might be thinking, “How do I create more content on this subject without sounding repetitive?” It’s time to repackage and repurpose!
We recently posted this graphic on our social media (see left), listing 4 ways to repurpose content. While this was informative, our audience can only learn so much from a social media graphic. If they have questions, we want to be the ones to provide answers. So, we took our graphic and turned it into an in-depth blog post!
The key to repackaging and repurposing is to explain the concept in a way other forms of media can’t. In this case, the graphic introduced the subject matter, while the blog post filled in the gaps. You can achieve the same result with short-form or long-form videos. A graphic or blog post can explain a new concept, while a video will allow you to visualize the concept (remember, 65% of people are visual learners).
Demographics
As you repackage and repurpose your content, it is important to consider who is consuming the content and where. We broke down the 4 key types of media and how they support one another. However, not everyone will consume all four pieces of media.
Older generations are more inclined to read a blog post on Facebook, while younger generations prefer short-form content, like a 30-second TikTok.
When covering a single topic, your 4 types of media should support one another but also be informative when viewed separately.
Planning Content
Now that you have a better understanding of repackaging and repurposing, here are a few questions to ask yourself when planning content:
- What topics will benefit my audience?
- Does this topic translate well as a graphic, blog post, and video?
- For this topic, how can I create a blog post that supports my graphic? How can I create a video that supports my blog post?
- Are these media informative and effective when viewed separately?
- Are these media tailored to the audiences that will be viewing them?
At Springwood Marketing, our professionals specialize in content creation and social media marketing. From creating content calendars to producing and publishing original content, we can develop and implement your marketing strategy from start to finish! Interested in learning more? Contact us today!
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