Fall is right around the corner — and with Fall comes back-to-back commercial holidays. Have you begun planning your seasonal marketing strategies? While it may feel premature to begin strategizing for Halloween, Thanksgiving, and Christmas, it is imperative you start now. Your competitors have. Here are 5 seasonal marketing statistics you should know:
61% of consumers have already begun their holiday shopping by early November
You heard that right — and some consumers start even sooner! If you aren’t prepared for holiday shoppers, you aren’t prepared for revenue growth. You should begin planning seasonal offers and marketing strategies at the beginning of Q4. Be ready with great offers when consumers come running!
(Source: National Retail Federation)
49% of businesses begin implementing seasonal marketing strategies in October
Almost half of businesses launch their seasonal marketing campaigns in October! Your competitors are part of the 49% that recognize consumers have already begun shopping — and their Q4 revenue growth proves how effective this strategy can be. There’s no time for delay; procrastinating could mean losing customers.
(Source: Wate)
80% of consumers discovered a new product or service on Facebook during the holidays
Social media has revolutionized e-commerce as we know it. With over 4.5 billion social media users worldwide (2022), platforms like Facebook offer business owners the opportunity to reach new audiences and drive sales with paid advertising. If you haven’t considered investing in paid social media advertising this holiday season, you’re making a mistake.
(Source: Thryv)
For every $1 spent on email marketing during the holiday season, businesses make $32
In 2022, many marketers are abandoning email marketing — but it has proven to be one of the most effective seasonal marketing tools! During the holiday season, people are looking for deals. Investing in email marketing, launching personalized campaigns, and offering your audience deals they simply cannot refuse will yield a positive ROI.
(Source: Clicky Blog)
Holiday e-commerce grew by 32% in 2020
Since the pandemic, e-commerce has blown up — and we do not anticipate this changing anytime soon. With more and more people completing their holiday shopping online, it’s important that you have a navigation-friendly, high-converting website. If your website isn’t functional, shoppers will move on to your competitors.
(Source: ROI Revolution)
Interested in learning more about seasonal marketing? Schedule a no-obligation consultation with one of our professionals today.
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