While digital marketing has increasingly become the common focus across industries, the importance of print advertising cannot be overstated. Developing the mix of different marketing channels that is the most effective for your business is essential when trying to reach your target audience. Read on to learn more about how print advertising fits into the mix.
Trade Journals and Magazines
Many industrial industries, such as oil and gas, gas detection, or general energy sectors, have niche trade journals and magazines that those within the industry subscribe to or follow. Buying advertising space in these publications is a strong tactic as they speak directly to those in the industry. Additionally, advertising in trade journals can foster connections with other companies in your industry, as they are likely to subscribe as well. Industry connections, especially in smaller niche markets, can help get the word out about your company.
Direct Mail Advertising
In the age of email and social media marketing, direct mail shouldn’t be overlooked. While emails can be overlooked and marked as spam, direct mail provides recipients with a tangible reminder of your company. Additionally, direct mail generally has a higher open rate than email, which can be an essential factor in being top-of-mind to consumers. While a direct mail campaign can be more costly than email marketing, it can also help strengthen connections with existing clients, which is crucial in niche industrial markets.
Partner with Springwood Marketing for Your Print Advertising Needs
Whether you’re looking to advertise in a trade journal or magazine or develop a direct mail campaign, Springwood Marketing’s team has the experience to create a strong, effective campaign for your business. Our graphic designers follow or create brand guidelines for your company, ensuring that each subsequent advertisement creates a well-rounded brand identity.
For all of your print marketing needs, Springwood Marketing has you covered. To learn more about our services, contact us today for a no-obligation consultation.
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